My goal is 2012 is to post at least once a week, most weeks twice a week, to this blog. I’ll do it first for myself, as I need to get my thoughts on paper.
And I’ll do it for you, dear readers, as I owe you more consistency than I’ve given you in the past. Look for new posts on Tuesdays and/or Thursdays.
I’ll also do it for my business, and you should too. There are MANY reasons to do this for your business website, and I’ll share my 3 best reasons writing at least once a week will be good for your business.
Value – more information about how to use your product or service, innovations in your space, interviews with experts and customers, and relevant events that are in your local area are all great ways to add value to the lives of your readers.
Relevancy – The more information you write about your topics of expertise, the more relevant your website and by extension you and your business look on those topics. Take time to understand your topics, and why they matter to your readers, and write about them at least once a week.
Freshness – I share this in all my presentations about why you should write articles frequently. If someone comes to your website and the most recent article was published in November – of 2010 – they’re going away and not coming back. Think about this: Nobody reads the Sunday paper on Thursday. Would YOU read the Sunday paper on Thursday?
If you need help, create an accountability circle or find yourself an accountability partner. I found one in Lisa Sullivan. No, you can’t have her. Find your own :) Or ask your spouse to be your partner on this. My wife is a GREAT accountability partner, reminding me she enjoys reading my writing a lot. Thank you both for your help.
YOUR TURN: Do you write every week on your website? Why do you do it? What motivates you to keep writing?
Image credit to http://www.flickr.com/photos/jenorton/2229437427/in/photostream/