5 Things To Do When Twitter Fails

Last night, Twitter was down for about an hour. They said it was down due to some “fatal software error.” Honestly, I don’t care why it was down. I just know it was down, and I use Twitter for a lot of my research and for a lot of my contact with the rest of the world.

I’d consider it a primary source of my business, and I spend about 60 minutes or so a day on Twitter, sometimes even more. If your business relies on Twitter as a primary source of advertising specials, or if your services relies on Twitter to communicate to your customers, or worse, if your business relies on Twitter for ALL it’s business, you’re probably not very happy when Twitter service fails.

It’s a free service. It’s GOING to fail sometimes. I wish that weren’t true, but it is.

What do you do with your business when Twitter fails?

5 things you can do when Twitter fails

Pick up the phone – If your phone line is working, call the customers you know were waiting to hear from you. You have the element of surprise on your side, and you might just get voicemail, or you might get an opportunity to deepen your relationship with someone and solidify in their mind why YOUR BUSINESS is the right choice for their needs.

Hand write thank you notes – Take some time to thank a few new customers, a few existing customers, or someone who referred business to you. Bonus points if you have cards pre-stamped and hand return addressed.

Email a personal note – Instead of blasting out a message that folks may or may not read, why not pick 5 people out to contact with a longer personal e-mail, asking them how you can help them, sharing an article that might help their business, or a celebratory birthday or anniversary greeting.

Write an article – Take some time to think about your favorite customers or your favorite customer’sproduct/service. Is there anyone who might benefit from that product or service that doesn’t know about it already? Do a quick case study of how they are successful and send it to your contact at the company, asking for permission to share it with others.

Create your newsletter – You are doing a periodic newsletter, right? Why not take a few minutes to set up the next one. Write the introduction, set the theme, find some images, and maybe even write the articles. It all depends how long you’re going to be without your beloved Twitter service, so work until it’s done, and use the time later in the week for more Twitter action.

All of these things can be done whether Twitter fails or not.

I’d encourage you to not put all your eggs in one basket and do these as part of your integrated marketing plan. And if you need help creating that plan, I’d love to work with you to create and implement a strategy that can help you make it great!

What do YOU do when Twitter fails?

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Tagged as: fail, twitter