Lots of reasons probably. I’ll share a few that worked for me.
Authentic participants – The people in the video are normal people. They’re folks you and I can relate to. Heck, they look like people I know, and probably like people YOU know! I love to watch what I can relate to. What about you?
Authentic feelings – You can tell by the look on the faces of the folks dancing that they are really excited to be part of this wonderful day. This WEDDING day! No fake smiles.
Authentic fun – Sure, there’s some choreography that went on but really, these aren’t professional dancers. These folks are dancing their hearts out and sharing that with all of us watching and they are having fun! Even the guests look happy. Again, I can relate to authentic feelings. Can you? Even the pastor looks like she was having a good time. NOT typical for a wedding where folks often look scared, or like they HAVE to be there. They’re smiling because they WANT to be there and because they are having FUN!
Unexpectedness – It’s a wedding ceremony. You don’t expect it to be fun, you expect it to be reverent. Look at the beginning of the video. It starts out traditionally, then it busts out into unexpected fun! How can you not smile when you watch this? Dare ya!
Go ahead, watch it again. Tell me you don’t smile again.
Questions to ponder
What could you do that was authentic, on an important day, that was fun and unexpected, and that you could share that with your friends and family?
Better yet, how could you apply this to your business, on a grand opening, or for a special customer appreciation day?
Phil Gerbyshak is the founder of the Make It Great! Institute, founded in 2006 to teach businesses and their organizations how to best use online technology to increase their bottom line, improve customer engagement, and increase employee loyalty. Additionally, Phil has written over 2500 articles and 3 books, his most recent book being #TwitterWorks, focusing on how small businesses and independent restaurants can use Twitter to effectively connect with their customers and potential customers. Phil has been interviewed to share his expertise the Wall Street Journal, the Daily Globe and Mail, USA Today, CBS SmartPlanet and many other publications online and offline.
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I absolutely love this video and you are so right about knowing someone like these participants. The crazy thing is I actually DO know one of the participants. I almost fell off my chair when I saw it. One of the groomsmen is a good friend of my sister-in-law. We partied many times. Oh how I wish I could have been there. I keep this video as a fave when I need a good ole smile!
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I bet this was the most amazing wedding reception ever since everyone was so ‘jazzed’ up. Oh, I wish I was there.
I absolutely love this video and you are so right about knowing someone like these participants. The crazy thing is I actually DO know one of the participants. I almost fell off my chair when I saw it. One of the groomsmen is a good friend of my sister-in-law. We partied many times. Oh how I wish I could have been there. I keep this video as a fave when I need a good ole smile!
It has to be good — there is now a parody out on it about the “divorce six months later…”
Nice post, Phil.
Hi Phil .. that was great .. loved it .. sparked up my morning .. I’ll be thinking of that for days ahead ..
Thanks .. and as you say they were all real, wanting to be there, support their friends, be with their families .. fantastic ..
Have a great weekend – Hilary Melton-Butcher
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