As you likely know if you’ve been reading this blog for any length of time, social media use is now very widespread. And it’s not just a phenomenon affecting young people either. In fact, statistics show that the majority of internet users in all age groups visit social media sites on a regular basis.
For small businesses that want to market online, using various social media platforms can allow them to connect with both current and prospective customers, and allowing them to get more sales. This article is for those businesses who are looking for a quick primer on how to easily get started using social media.
There are numerous social media platforms for you to choose from if you’re trying to expand your business. Facebook is the most popular social networking site in the world, therefore creating a Facebook page for your business is a very good, and almost necessary, idea.
You can use your page to give more information about your company and its products. Plus, you can post regular updates related to your current offerings or other relevant information, which can drive traffic to your main website.
Twitter is another popular social network. It works as a microblogging service, where users post short updates about things they care about. It is an ideal platform to let people know about what’s going on with your business, such as promotions that you’re running or letting people know when new items become available.
Blogs are also a form of social media. Creating a blog for your company gives you a space where you can talk not only about your business and the products that it offers, but also about issues that affect your industry and are relevant to your target audience. For example, if you run a computer repair shop, you can create a blog post that talks about screen sharing software and how it makes providing remote technical support easier.
Readers have the option to comment on your blog entries, in addition to sharing them by placing a link on their own blog, or by sharing your article on their Facebook or Twitter pages. This can drive more traffic to your blog, create attention to your products and brand, ultimately resulting in growing sales numbers for you.
Social media should be part of your overall online marketing strategy. To make it work, start by creating profiles for your business on the various platforms, then add in engagement and relevant content to them, and encourage people to visit those pages. Simply add Facebook and Twitter buttons on your main website, and include a link to your Facebook page at the bottom of all your business emails. If you provide enough relevant content, and stay at it long enough, your business will increase because of your marketing efforts.