The Age of Conversation is Upon Us!

The Age of Conversation is now officially upon us. What is the Age Of Conversation, you ask? GREAT question!

A few months ago, two geniuses came up with the idea of asking marketing bloggers to lend their ideas to how to continue the conversation with a book where all the proceeds would go to a charity. Remarkably, over 100 authors gave their commitments in under 7 days. Contributors come from 24 states and 10 nations. All proceeds go to Variety, the Children’s Charity. WOW!

This book is all about how citizen marketers are changing the way marketing is done, and how the Internet can bring people from all over the world together to make a big difference in the lives of others.

My chapter is titled  "Continuing the Conversation: The Importance of Follow-Up" and it’s all about the oft overlooked art of the follow-up.

The book is available in hardcover ($29.99), paperback ($16.95) and ebook ($9.99), and you can pick up your copy at Lulu today!

Some additional reading for you:

• Read a nice roundup of the Age of Conversation author bios.
• See what AdAge has to say about the Age of Conversation
• Visit the official Age of Conversation website/blog

And here’s the full amazing list of contributors:

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg