My favorite author Seth Godin has a new book out. It’s called Linchpin, and while I haven’t read it, I know I will love it because I love everything Seth does. My pre-ordered copy either got lost in the mail or my neighbor stole it from my mailbox. I’m betting it got lost

One of the biggest ideas in this book is about a quieter lizard brain.

Huh? What does that mean?

Watch the video below and you’ll see what he means.

Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.

I am an unapologetic fan of Seth Godin. I have read every one of his books and ebooks, his was the first blog I ever read (on accident), read almost every one of his blog posts, own his CD set, and have even gotten to talk to Seth on the phone for an interview for one of his books. His books are great, and have helped me think about many things in the world differently.  And though I don’t agree with Seth on EVERYTHING, I do enjoy his work and appreciate the fact he writes on his blog every day.

The video above is like a "best of" Seth Godin. He talks about why his books did so well, and they are all things YOU could do. It’s little over 30 minutes long, and is worth every second you spend watching it.

My take on this video: Don’t do things exactly how Seth does them. Instead, take his ideas and put them to work on YOUR ideas.

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Questions for you:

What’s your favorite Seth Godin book or idea?

How can you put your favorite idea into action in YOUR business and in YOUR life?