Great article in this month’s Fast Company magazine about social networking affecting brains like love. It’s super insightful and talks, in depth, about the way our brain is impacted by using social media…and how we go through withdrawal symptoms when we stop using it.
Seems like a good reason to use social media for people, but what about for companies? If we know that companies that instill trust create a bond with customers, and social media can build trust, and trust equals love, then companies would be well suited to use social media to create love for their customers AND for their employees.
Some great examples of companies who “get” this include Zappos, JetBlue, and Southwest Airlines. I linked to their Twitter pages, so you can see how they use social media. You can find them other places too, but you should get a good feel for their style and how you might use social media in your company…or how you might try to convince your boss to let you tweet on company time.
Does your company get social media? If not, maybe you should share the article with your human resources department as an a way to increase employee engagement, because most people work harder when they feel love at work.
