Skeptical about using Twitter? #TwitterWorks
8 comments
Recently I did a presentation for Social Media Breakfast Milwaukee. Unfortunately I didn’t get a chance to share my PowerPoint slides as we had no wall to project things on. I promised everyone they’d get the slides, so here they are. If you’re a registered user at http://slideshare.net, you can download them in PDF format. I protect my slides in PDF as I use some images I pay for and you’ll need to pay for them too in order to use them.
Now it’s your turn:
- Are you using Twitter for your brand?
- What are your best tips?
- What questions do you have?
Please leave your questions in the comments below, and I’ll try to answer them, or I’ll have someone smarter than me try to answer them.
Tagged as:
social media breakfast,
twitterworks
Phil Gerbyshak is the founder of the Make It Great! Institute, founded in 2006 to teach businesses and their organizations how to best use online technology to increase their bottom line, improve customer engagement, and increase employee loyalty. Additionally, Phil has written over 2500 articles and 3 books, his most recent book being #TwitterWorks, focusing on how small businesses and independent restaurants can use Twitter to effectively connect with their customers and potential customers. Phil has been interviewed to share his expertise the Wall Street Journal, the Daily Globe and Mail, USA Today, CBS SmartPlanet and many other publications online and offline.
Phil has written 1848 awesome articles.
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{ 8 comments… read them below or add one }
People and companies need to understand that there are others talking about them online. It is important to listen to what people are already saying about you, your brand and your keywords in order to build a relationship with potential partners, clients or customers and increase that return on investment (ROI).
If you don’t know what they are saying, how can you be part of the conversation?
Well done yet again!
Shannon – you make some really key points. Others ARE already talking about them, for good, for bad, or for otherwise. Thank you!
Phil,
Love that slide show. Succinct. Fun. Shareable.
I’ll likely be embedding that in the near future.
The one thing so many miss out on is listening. Oh, they watch their stream, but they don’t watch the conversation of those they don’t follow.
Search.twitter.com is easy. Also creating a search in your client of choice, mine being Tweetdeck, is so easy, there’s no excuse.
Cheers,
Todd
Thanks Todd! Always glad to have you along for the ride, and sharing your tips too!
Shannon and Todd talk about what I think are two critical parts of Twitter — following conversations and building relationships. It’s not just about shouting out your own message.
I’m guessing that slide #18 talked about the importance of bringing those connections made into the real world by going to tweetups or just arranging to have coffee. Twitter is awesome and gives people the opportunity to virtually meet a lot of folks, but the face-to-face interactions cement the connections.
Melissa,
Thanks. I’m strongly in favor of tweetups, coffee, lunch, even if it’s just two people.
I’m seeing a disturbing undercurrent of officialness going around. Certain groups are claiming their twetups etc are official. Ha. Working to stem that tide as well.
Cheers,
Todd
Todd – I am too! Just go get connected, unofficially, officially, whatever it takes.
Show up, have fun, and add some value dang it!
Slide #18 was about making things real, as well as about taking care of your best “friends” whether IRL or just online.
Glad you love Twitter. I do too, and it’s always great to connect with you there!