You know that online marketing has become a fast growing phenomenon with businesses. Now, that type of marketing has spilled over into social media, and many are taking advantage. Perhaps the biggest winner of the trend is Facebook. Thanks to an ability to start with a low budget and reach users who are on the site daily, Facebook advertising has become very popular. And it works.
Whether you are working from some corner office desks in your home or in a large corner office of a major corporation, it’s important to know about Facebook advertising. Here are the main components, laid out in some detail, so you know what to keep in mind when advertising.
According to Facebook data, “posts between 100 and 250 characters get about 60% more likes, comments and shares (and) photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively.” It’s best to keep everything visually appealing and short and sweet. Facebook users won’t stay on one page for long so it is important to grab attention.
It doesn’t cost anything to invite all of the friends on your Facebook list to “like” the business’s page. For that reason, it is a great place to start when trying to build your audience. You should be able to ask some of the friends on your list share your page with their friends, which will increase the amount of people exposed to your page, and thus, will increase how many people actually “like” you business page.
You can also invite everyone on your e-mail contacts list to like the Facebook page. Even if they are not Facebook friends of yours, they are still able to participate. It’s important to get as many people as possible to like the page, so don’t feel ashamed of exhausting all resources. Don’t beg, and don’t invite over and over again, but do invite people you know might be interested in your page.
Facebook now allows for paid advertisements to show up on news feeds for users. You can narrow down the location, age and gender of the users you want to market yourself to. From there, you can create a budget and prepay for advertising your page.
Great news: You can reach every single Facebook user in the world. Hooray! 1.1 billion people can but that is going to cost more money than imaginable. If you want to narrow it down to just a couple thousand people, though, it should only cost around $10 per day. Once people start following your page, you will have to engage the audience on a nearly daily basis.
Let’s say, for example, that you make a new post on your Facebook page. If a follower were to “like” the post, that would be the end of it. However, with promoted posts, it will show up on the user’s newsfeed that he or she did like it. Pretty cool huh?
This is how you grow beyond an organic marketing reach. There will be reports showing what percentage of traffic is coming in organically, and how much is coming in through promoted posts and advertising.
Since Facebook offers so many tools, it is simple to use. It is also proving to be a very effective method of marketing, and should certainly be worth your company’s time.
Facebook advertising presents two different advertising budget options. The first is a cost per click method, while the other is a cost per thousand impressions. It’s easy to get an enormous amount of impressions on Facebook, but getting clicks is hard. For this reason, many advertisers opt for the cost per thousand impressions method.
Pros and Cons
After having discovered some of the above facts, it’s important to make a decision based on budget. To summarize, here is a quick rundown of the Pros and Cons of Facebook advertising.
-Low costs for small market businesses
-Ease for others to spread word
-Organic word of mouth lowers cost
-Lowest cost plan doesn’t cover many people
-Many online users simply ignore promoted posts
-Can take time for ad to appear
-Facebook will suggest a higher amount no matter how much you budget