We humans tend to over-inflate our significance and underestimate the contributions of others. It’s part of the whole ego thing. While it’s not fair to single any particular group out, this author’s experience suggests those in sales tend to be the most vulnerable to exaggerated perceptions of self-worth. In short, those constantly out there hitting the pavement, making calls, and chasing down leads consider themselves the driving mechanism behind business success. After all, there’s no revenue without sales.
However, much like the engine of a motor vehicle, a salesforce is nothing without the contribution of outside resources. To succeed in sales, men and women need a team behind them. Whether in-house or outsourced, these forces make it possible for sales teams to keep doing what they do best without worrying about the bottom falling out from underneath their feet.
So, without further ado, here is a shout-out to the services every salesforce needs to be successful:
The difference between a stranger badgering someone about buying something and a salesperson explaining the benefits of a particular product or service is marketing. Without marketing, most folks hunting down leads wouldn’t have a way to get their foot in the door in the first place. Potential clients and consumers with a preconception of a brand and some sense of familiarity towards it will be far more receptive to someone making the case for spending action. Therefore, any salesperson reading this right now who hasn’t thanked the marketing team in awhile ought to stop by the department as soon as possible and say thanks.
Caffeine and Carbohydrates
Ah yes, if only companies could employ a salesforce which doesn’t require sustenance to survive. AI-infused robosales is still several decades off, requiring businesses to provide some form of energy and nourishment to their salesforce if they want them to be performing at their best. In-office coffee service is another example of an unsung hero providing a pit stop for sales personnel. The same goes for whichever entity is providing bagels every morning. What, no bagels? Donuts then? Fruit, if health is an issue. Something!
The role of a clean work environment in maximizing sales cannot be overstated. Not only do clients and consumers consider it a red flag when companies cannot keep their premise clean, but a dirty place of business takes its toll on worker productivity in the long run. In short, the cleaning services for an office are another underappreciated pillar keeping a salesforce at the top of their game. Ever tried talking a client into upgrading to the platinum package with a noseful of week-old lunch left in the trash? It’s not easy.
Customer Relationship Management
Volume, volume, volume – that’s the goal for any salesforce, isn’t it? Accomplishing this while simultaneously treating clients and customers special is not easy even for the most seasoned sales personnel. Therefore it’s no surprise customer relationship management is a valuable asset for salesforces worldwide. Maintaining ties with buyers past, present, and future requires a personalized understanding which modern day sales quotas struggle to allow, and thus sales personnel are beholden to any system giving them an advantage in this regard.
Lastly, we arrive at the accounting department, for who else truly knows the significance of the individual salesperson? It’s the data detected, accumulated, extrapolated, and explained by accountants which gives a salesforce its bearings. Honing the system to ensure an efficient use of time in pursuit of leads is the only way a salesforce stays in peak condition for any significant length of time. The world changes too much – and markets with it – for sales to utilize the same exact strategy day in and day out for longer than a few years.
The sales team is, for most companies, where the rubber meets the road. However, this significance would be nothing without various services keeping it moving. Those in sales ought to be appreciative of these services, if they aren’t already.