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Should You Post Images to Your LinkedIn Profile?

I love to experiment in how I use social media. Even though, I read and share different statistics on social media, my own and those from others. My results don’t always match what the other “experts” have seen. So last week, I saw something I hadn’t seen, or rather hadn’t paid much attention to. Someone had posted a graphic to their status. Rather than just showing up as a link, it showed up as a whole graphic.


linkedin image post.png

So I decided to share it to my status. I posted it along with this status, 9 days ago:

This is really interesting. What do you think? Waste of time on LinkedIn – or useful?

Here are the results and the subsequent conversation :


whos viewed picture post.jpg

 

  • Gregg Voss I’m seeing more, frankly, silliness on LinkedIn, which is too bad, because it clutters the really good, insightful stuff want. 7d agoAndrew C. (Andy) Marris, MBA
  • Andrew C. (Andy) Marris, MBA I admit, too, that I joined-in the first time I saw the math questions or the crossword puzzles, but it started to get ridiculous. I love this! 7d agoAndrew C. (Andy) Marris, MBA
  • Andrew C. (Andy) Marris, MBA That and the constant LION stuff, too. It’s great to be an open networker, but please stop all the news feed clutter! 7d agoGregg Voss
  • Gregg Voss Hear, hear, Andy. :-) 7d agoPeter Dorfman
  • Peter Dorfman Hear, hear, Gregg.
    • Rick Ornberg It seems to me that many people use apps that link several different social media outlets so that whatever is posted on one, is posted on all the others. This, unfortunately, diminishes discretion and proper targeting. 6d agoAnne Munkwitz

    • Anne Munkwitz What is being shared that isn’t useful? My feed is full of insightful shares! 6d agoBenjamin Smidt, M.A.

    • Benjamin Smidt, M.A. I would agree with Annie. Your feed can be modified to ‘mute’ people you may find are cluttering your feed, or posting too frequently. I would like to see LI offer a feature that allows you to shut off Home Feed notifiers for Group postings. I …more 6d agoBob Graw

    • Bob Graw My immediate reaction was, “Who decides what is nonsense”? My idea of nonsense might differ from yours. As Anne and Benjamin suggested, modify your feed—or just keep scrolling to what you decide is the good stuff. Also amusing to see the poster …more 4d agoPhil Gerbyshak

    • Phil Gerbyshak Judging by the fact this got 29 likes and 15 comments (not including mine), I’d call this an experiment worth adding to my personal marketing mix. Maybe for you too? 1d agoRob Pritzlaff

    • Rob Pritzlaff Well, it all depends on your professional position. If you are a leader in the industry, you then have a license to post “motivational” material. But if you are not, then you should keep your posts to a modest professional level. I use Facebook for …more 5h agoGregg Voss

    • Gregg Voss Totally agree with Rob on this: I think the old rule should apply: speak (post) only when you have truly something of value to say because you will be judged by your every word. I’d add something from the nuns in grammar school: Empty barrels make the most noise….. less 3h ago

    • Phil Gerbyshak Rob and Gregg – While I respect your opinions, I’d ask if you are my ideal client – or more importantly, if your ideal clients would value this diversion from the rest of the news and links of the day? My thought: an occasionally relevant graphic would be useful. Doing it every post would be annoying. Doing ANYTHING every time is annoying. Doing NOTHING is annoying. Do what works. This seems to work – RIGHT NOW. I’d encourage you to try it, and see if your results were like mine. Don’t knock it until you try it is my advice. PS Stay tuned for an article on this very topic. less 3h agoPhil Gerbyshak

    • Phil Gerbyshak Rob and Gregg – While I respect your opinions, I’d ask if you are my ideal client – or more importantly, if your ideal clients would value this diversion from the rest of the news and links of the day? My thought: an occasionally relevant graphic would be useful. Doing it every post would be annoying. Doing ANYTHING every time is annoying. Doing NOTHING is annoying. Do what works. This seems to work – RIGHT NOW. I’d encourage you to try it, and see if your results were like mine. Don’t knock it until you try it is my advice. PS Stay tuned for an article on this very topic. less 3h ago

  • Rob Pritzlaff Hi Phil, Point taken but you yourself just made the clarification when you used the term “relevant”. This implies using your best judgement. I agree with occasional use though. I guess whatever the content and whenever you post, it should be thought out in terms of purpose and not impulsive. less 2h agoGregg Voss
  • Gregg Voss Phil Gerbyshak: It comes down to strategy for your personal/professional brand. What content are you putting out there…and not putting out there because it might be clutter. This has been a really good, insightful discussion, BTW. :-) 41m ago

In 9 days, it has become my most viewed post, and, other than my profile picture updates and job changes/job anniversaries, the most commented and liked post. If you look closely, you’ll see it radiated out all the way to the 3rd level, putting me in front of people who would otherwise not be aware of me.

Did I get any business as a result of this? Not yet – but likely for those 2nd and 3rd level folks, it was the first time they saw my face, so I need to keep experimenting.

Key takeaways:

Do your ideal clients value this diversion from the rest of the news and links of the day? I think an occasional relevant graphic would be useful. Doing it every post would probably annoy your contacts. Doing ANYTHING every time is annoying. Doing NOTHING is annoying. Do what works. This seems to work – RIGHT NOW. I’d encourage you to try it, and see if your results were like mine. On LinkedIn, I’d encourage you to make sure you are relevant, not just posting random word searches and cat pictures. That might work on Facebook, but I don’t think that will work on LinkedIn. It’s important to understand how the platforms are different, so you can make your content more compatible to your contacts and consistent with your company.

Or you might try a cat picture and see what happens. I know I’m going to.

cat

Want to see more experiments like this? Connect to me on LinkedIn and follow the Advisology company page.

 

 

 

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