Seinfeld is the fount of wisdom for all things animal, mineral or vegetable. Turning our eye to the business lessons taught in the television series will reveal every conceivable formula, recipe, model, strategy and technique for failure one could possibly imagine. Let’s have a look.
Sales and Customer Service
“Genius is 1 percent inspiration, 99 percent perspiration.” – Thomas Edison and the Smelly Car Valet. Take note of how persistent the Seinfeld crew is in pursuit of innovation:
Consider how often they came up empty, before finally hitting the jackpot with a show about nothing. Lesson: Relentless pursuit of innovation leads to nothing.
Faulty products and services wreak havoc on Seinfeld characters, causing everything from financial loss to indigestion to death:
Lesson: High quality is essential. Without it, customers will vomit, die or miscalculate tips.
GEORGE: Merry Christmas!
KRUGER: Not if you could see our books.
Notice how Seinfeld bosses botch the basics:
Lesson: Bosses should study these Seinfeld bosses, and then follow George’s lead and do the opposite.
Miscellaneous Business Lessons
Over to You
Master these Seinfeld business lessons, and you will become Master of the Universe. To help those who have set their sights even higher, what Seinfeld business insights can you share?
About the author: Brad Shorr is the Director of B2B Marketing for Straight North, an Internet marketing agency headquartered in Chicago. With many years of entrepreneurial experience, he writes frequently on business strategy and content marketing topics.