Talking to a sales legend always makes me smarter. This conversation with Barb Giamanco is one of those times. If you tune in, you’ll see why, as we go deep into why sales rises – and falls – on leadership. We also discuss how to get people’s attention on social media, how to fix the seller’s mindset (hint: Answer the question: What is important enough that the person you’re trying to connect with that they will take time out of their day?) and more about how to drive conversations in a helpful way with those you interact with.
Barb Giamanco heads up Social Centered Selling. She’s the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy.
After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. She sold as an individual contributor and built and managed corporate sales teams where she earned a reputation for hiring the best of the best. She busted quota through the years selling to multiple customer types: enterprise, mid-market, small medium business, distributors, retailers, and channel partner customers. She has spent the last 14 years learning what works and what doesn’t when implementing social media as part of business, sales, and marketing strategy.
With a successful C-level background in Sales, Technology and Leadership Development, Barb’s experience speaks for itself. She capped her corporate career at Microsoft, where she led sales teams and coached executives. Through the years she has sold $1B in sales.
Barb and her team members have designed programs for companies that include Microsoft, CNN Newsource, SAP, SAP Ariba, InsideView, Sprint, Gallery Furniture, Nationwide Insurance, Earthlink, Sykes Enterprises and UPS Capital Insurance and trained more than 30,000 sellers in mastering the art of consultative sales and social selling.
Barb is consistently recognized as a Top Sales and Business Blogger, a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers for the 3rd year in a row. Her LinkedIn profile ranks in the Top 1% of all profiles viewed.