Recently I’ve been blessed to spend a little time with Corinne Edwards, author of Sales, Lies and Naked Truths, and get a behind the scenes look at the person behind the book, and get some more insight into how this book can help you move from inaction to action and get more done in your sales career (and yes, I believe we are ALL in sales careers).
Phil: Who do you say you are?
Corinne: I am a communicator. I am a writer, a life and media coach. I believe that my talent is to take a complicated situation and simplify it into every day terms.
Phil: What’s your life’s purpose?
Corinne: I was blessed with the ability to intuitively “get” the person or group I was dealing with. My purpose is to never lose sight of that fact and to use it for their advantage – and as a byproduct, – mine.
Phil: What is the general premise of your book?
Corinne: I believe that selling involves all of life. Whether you are a stay at home Mom who is in charge of the bake sale, it involves selling. And selling is very tied into appreciating and thanking people for their involvement with you.
You need those other busy Moms to bake those cupcakes. If you make everyone feel that their role, their hopes, their goals are very important to you they will give their full support. .
And that they are important. The turnover in travel agent staff is tremendous. I kept people for years because I always told them what a good job they did. That is sometimes more important than money.
I think people in business do not praise enough.
In the travel agency, we also were offered many free trips. I spread them out and gave people time off to travel.
People are so hungry for affirmation that they are doing well. Including us. So some of the book is about techniques I have learned in my long history in sales and a lot of it is about taking care of your own needs and giving yourself credit.
We are inclined to be much harder on ourselves than others.
Phil: Why did you write your book?
Corinne: Because I love sales. I am good at it. I have a lot to share.
Phil: Who do you learn from?
Corinne: I have to say that I learned most from my mother who was a funny, crazy Irish lady, was known to take a drink and was the last one dancing at every party.
But she never had a bad word to say about anyone. She always told us that if we grew up to be kind, she had done her job.
When you come down to the basics of sales – the bottom line is kindness.
Phil: How do you prefer to network with people? (Face-to-face, phone, Skype, Twitter, pick your favorite)
Corinne: I love to network face to face because you pick up so much from the affect of people, their body language, their eyes. You can tell if you are connecting.
I do also enjoy the social networking. Have made some good friends on the Internet like you who I have never met. But I am hoping to change that soon. The secret there is supporting other people. Taking the time. They almost always return the favor. You supported me when I first started blogging three years ago. I’ll never forget that.
Phil: Always make the time to connect with people. Be supportive and don’t expect anything in return, and you’ll almost always be amazed at how things turn out.
Phil: What’s the best advice you ever received?
Corinne: When someone does you a huge favor, you may not be able to reciprocate directly to them. But you owe.
You pay off your debt to them by paying it forward.
Phil: What else do you want to share?
Corinne: If you don’t keep reinventing yourself, you may as well pack it in and give up. Without a curiosity and a challenge in life, our voyage on this earth is not only worthless – but boring.
And if you fall flat on your face, I always liked that old song –
“Pick yourself up, dust yourself off – and start all over again.”
Phil: Last but certainly not least, where can we find more about you Corinne?
My “About” page on my blog will tell you a lot.
I also had fun writing about 25 things you probably don’t know about me.
Phil: It’s truly been a pleasure Corinne. I always enjoy learning from you, and Sales, Lies and Naked Truths was exceptional for its simple, actionable tips. Thank you for making time to share a little more with my readers!
Full disclosure: The links are not affiliate links, and I get nothing other than the satisfaction of you being smarter if you buy Corinne’s awesome book. It’s only $9.95, and if you get just 1 actionable idea, you’ve made your money back right there.