My favorite author Seth Godin has a new book out. It’s called Linchpin, and while I haven’t read it, I know I will love it because I love everything Seth does. My pre-ordered copy either got lost in the mail or my neighbor stole it from my mailbox. I’m betting it got lost
One of the biggest ideas in this book is about a quieter lizard brain.
Huh? What does that mean?
Watch the video below and you’ll see what he means.
Phil Gerbyshak is the founder of the Make It Great! Institute, founded in 2006 to teach businesses and their organizations how to best use online technology to increase their bottom line, improve customer engagement, and increase employee loyalty. Additionally, Phil has written over 2500 articles and 3 books, his most recent book being #TwitterWorks, focusing on how small businesses and independent restaurants can use Twitter to effectively connect with their customers and potential customers. Phil has been interviewed to share his expertise the Wall Street Journal, the Daily Globe and Mail, USA Today, CBS SmartPlanet and many other publications online and offline.
Phil has written 1848 awesome articles.
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{ 5 comments… read them below or add one }
Love Seth Godin. He’s so well branded. Great post, cheers.
Thanks Richard! Me too!
Thanks for sharing the video Phil. Loved it.
I read Linchpin and knowing you, you will love it for sure.
One quick note on the spelling. It is LINCHPIN
and you may want to fix that in the post.
Best,
Rajesh
Thanks Raj. I loved the video too.
Updated the spelling too. Good catch
I’ve drunk the Kool-Aid for sure – Shedding our own self-doubt seems to be the thread running through all the blogo/bookosphere these days.