Time for some truth: I hate being pitched to be on my podcast. Almost always I say no. Except in the case of Louie La Vella. Louie cold emailed me and asked to be on my show, and he was so nice, and so genuine in his pitch, I said yes. I am so glad I did. Louie is a delightful human being. Smart, funny and helpful, with a dash of brash, I like Louie a lot. And I know you will too!
Louie gave Lady Gaga her first interview, has worked with Jon Taffer from Bar Rescue, and hung out with Sir Richard Branson. Whoa!
In this conversation, Louie and I talk about marketing. Why some people get it. Why some people don’t – and probably never will. How it’s changed. And how you can do it better than your competition.
Louie has been on over 60 podcasts, but he’s never been on one quite like this!
Get to know Louie at his website http://louielavella.com
Louie La Vella is where the entertainment industry turns to for out-of-the-box bursting ideas. Turning dead venues into packed venues, slow ticket sales into sold out shows, independent musicians into major-label-ass-kicking brands. Taking those amazing stories, experience and knowledge to all business categories.
Here’s the deal. As a business owner you are smart, savvy and have fantastic success under your belt. You’re also super busy operating your baby. Stats say that due to the constant changes in social media behaviour, what works in marketing today doesn’t work tomorrow. Entrepreneurs of any niche just don’t have the time to keep up with changing trends. And that’s OK.
Persuading customers has become super hard for those that don’t keep up to date and study their behaviours. However it is easy for those of us that know exactly how to persuade them.
Get excited. After Louie, your brand will never be the same.