David Meerman Scott is one of the most insightful people I know. He’s written several amazing books (New Rules of Marketing & PR and World Wide Rave being 2 of the most recent), given away several incredible free ebooks (Lose Control of Your Marketing and The New Rules of Viral Marketing, with more available without any friction at David’s amazing blog Web Ink Now), and now is offering a full 45 minute keynote presentation available for all of us who want to learn more about the New Rules of Marketing & PR.
As I said, the video is 45 minutes, so you’ll need to carve out some time to pay attention, take some notes and learn from one of the best!
David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.
Who is this video for?
- Anyone having trouble selling new media to their organization or board of directors
- Anyone looking to better understand new media
- Anyone who wants to augment their marketing and PR efforts.
The best thing about this advice? It’s all common sense…especially if you lead with the amazing stats David leads his presentation with.
Take the time right now and get to know David Meerman Scott. Trust me…you’ll thank me for it!
Any questions?
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Phil, thanks for sharing the video. It was interesting and insightful. I think it puts some explanation around marketing techniques I have seen used around the web lately.
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Hi Phil .. just listened to him – and it was very interesting .. about unlearning everything we’ve learnt, and looking at marketing in very different ways, also giving things away, making things free and sharing things. I heard recently a discussion on .. is a website or domain a necessity today and in the future ..
social media is allowing us to change and think differently. And as David Scott said – we need to earn our reputation .. and not be so preoccupied with the “I” ..
thanks – very interesting – I enjoyed it…
Hilary Melton-Butcher
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Hey Phil.
Wow. Thanks so much for posting this. I also saw your tweet. I really appreciate you taking the time to do this. David
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