My Personal Brand

I’ve been talking a lot about social media lately, but I think it’s important you build a base for your social media presence, so I’m going to back up a bit and talk a little about branding. I talk about personal branding, because I am my brand, and ultimately even if you are a business, you are YOUR brand too.

Pete Kistler put together this nice template for explaining your personal brand based on work by Meg Giusseppi. They are encouraging others to use it for themselves, and so here I am.

My vision is:

A world where everyone is connected to the people, places and tools they need in order to be successful.

My purpose is:

To make difficult ideas simple so that everyone can be remarkably successful.

My passion is:

Helping people understand their uniqueness and maximize their presence to the world.

My values are:

1. Simplicity. I like to make things as simple as possible and no simpler. Complicated ideas are only complicated until someone explains them in English.
2. Authenticity. I am good at some things, and not good at others, and I’m smart enough to know the difference. I’m willing to admit when I made a mistake…and I’m willing to share what I learned with you.
3. Relationships. Business is person to person, regardless of what business they are in. The more people you can develop relationships with, the more you can accomplish.

My goals are:

1. In one year, I will have 10 courses/products completed around finding your brand and showcasing it for the world to see.
2. In three years, I will be delivering courses and keynote addresses 30-50 times a year, with at least 50 courses/products for folks to use to build their brand.
3. In five years, I will be published by Wiley or Portfolio with a book on the power of being a relationship geek.

My top three brand attributes are:

1. I constantly am dreaming of new ways to do things better and more effectively
2. I constantly envision what could be and believe in the power of YOU!
3. I love people!

I excel at:

Uncovering patterns and strategies for simply explaining who you are and what you do.

Getting deep quick with people to understand what is REALLY there and not just what’s on the surface.

People describe me as:

Energetic, authentic, passionate, helpful

My weakness is:

Lack of attention to details. I spend a lot of time thinking about the big picture, and the details can get lost.

My target audience is:

27-40 year-old professionals/entrepreneur who wants to take their career/life/business to the next level!

I know I have competition. What differentiates me is:

My ability to break things down into the simplest possible terms and explain it to others in ways they can understand and take action.

What do YOU think?

Is this a helpful exercise for finding your brand?

What’s on YOUR personal branding worksheet?

Ideas for action:

Take some time to go through this exercise and find your unique brand.

Share it with those who know you best.

Revise often until you find something that really FEELS like you.

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Tagged as: Branding, personal branding, purpose, values, vision