LinkedIn announced yesterday they have rolled out a new design for the full version (that’s the one you see on your desktop and laptop, not the one you see on your phone), to make it much easier to use.
I’ve seen screen shots and videos of the new version. I do not have the new LinkedIn design yet. And I am a premium user of LinkedIn, as I teach how to and personally use LinkedIn Sales Navigator and have for several years. I am also very optimistic on what Microsoft will be doing to make our experience with LinkedIn more rich and much easier to use. I do not own Microsoft stock. I did not own LinkedIn stock.
Good news: The sky is not falling. The LinkedIn Apocalypse is NOT upon us!
Here are 3 ways to prepare for what’s coming anyway. If you already have the new version, I hope it is serving you well.
1 – Export all your contacts – Export all your 1st degree connections, which is everyone you know on LinkedIn is (as it stands right now), and it is something you own. Export those connections. Email that to yourself at work and at home, and save it to DropBox. Bonus point: Import them into your email program and/or CRM, so you can individually email them, which for some, is more useful than sending them a message through LinkedIn. Do NOT add them to your e-mail newsletter list. This is borderline illegal, and MailChimp says specifically this is NOT ok.
2 – Get dressed before you get busy – Review your profile and make sure it says you are an “All Star” – and if you’re not, go through with it and make sure you are. I’ll be doing a webinar as soon as I get the new profile on this as rumor has it LinkedIn has taken this away. If you’re interested in the webinar, just reply to this message. I’ll add you to that list. All-star means completed Education, Summary, Photo, Position, Skills, Location and Industry sections. This will get your profile better than 75% of the people who use LinkedIn. Do this NOW!!
3 – Export your profile as a PDF – Then print it out and go through it, line by line, to make sure you don’t have any grammatical errors, missed words, that it reads like a story, and that it makes sense. Email it to a friend, BCC yourself, and you’ll be in good shape.
BONUS: Add these to your calendar to do every quarter. It’s good to back up your online resources, just in case the LinkedIn Apocalypse DOES happen to you!
Are you like me and don’t have the new interface? Do you want to see what the new version of LinkedIn looks like and read more? Here’s LinkedIn’s official announcement.
I’m committed to writing 15 articles over the next 45 days about LinkedIn. I’ll send them to you as I complete them, if you sign up here. And you’ll get a free ebook too, LinkedIn Daily Dozen, with 12 things you can do every day to use LinkedIn to increase your impact, influence and income. I hope you learn from them, and that they help you simplify your social selling efforts and that you integrate them into your daily sales efforts, whether you’re selling software, financial services, insurance, or yourself.