How to Become An Expert

by Phil Gerbyshak on September 8, 2009

Recently a reader posed a question to me I get asked frequently, in various shapes and sizes, and in person, on Twitter, in the comments section, and via e-mail. Anything worth answering more than once is worth writing about here for all of you to read so I can refer to it for later experts.

Here’s the question:

“I’d like to become an expert in <insert topic here>. How do I get started today?”

First, I applaud anyone who is willing to ask for help. You’re already a step ahead of most folks who think they can do it alone. I used to think that was true. It’s not, and I don’t recommend you do it alone.

help wanted thumb How to Become An Expert

But that advice doesn’t help you. At least not by itself. So what follows is my best advice. I hope it helps you become an expert in whatever you want to become an expert in.

It’s best if you actually do what you want to become an expert in. Practitioners make the best (and the most authentic) experts, so you need to do what you want to become an expert in.

Start a blog and create a Twitter account. Write every post and every Tweet as though it is the only post anyone will ever read of yours…because it might be! (Recommended reading: How to start a blog for free)

Think about what you want your end to be. Is it a book? A better network? Escape from corporate jobs? Keep that end in mind every time you do anything and
ask the tough question:

"Does what I’m doing right now bring me closer to or further away from my goal?"

If it’s further away, have the discipline to stop doing it…or at least to get done something that does help first. (Recommended reading: Begin with the end in mind)

Tweet often and add value in every Tweet.

Retweet (share what other folks have said) when they add value to you (and when you think they’ll add value to those who follow you).

Share your articles on Twitter and with others not on Twitter.

Guest write some articles for the best blogs once you have 20 on your own blog.

Create a great signature/author resource box that encourages folks to come visit you.

Keep writing articles as often as you can write high quality articles.

Write value added comments on other relevant blogs.

And keep the faith! There are no overnight successes…only undiscovered talent that just found the light!

Now it’s your turn.

What do you recommend folks do to become an expert?

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13 Other Comments

{ 17 comments… read them below or add one }

Jeff Johnson September 8, 2009 at 12:29 pm

Great commentary from a guy living the dream. A few more thoughts:
1. Build solutions, not widgets
2. Live real time in the social media space
3. Remember names and faces
4. Promote others more than yourself
5. Leverage your local flavor in person & online
Thanks Y’all.

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Phil Gerbyshak September 8, 2009 at 5:49 pm

Thanks Jeff! Glad you enjoyed it.

Love your additions too! I’ll share those soon with the world!

Rock on – and hope to see you soon!

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Tim September 9, 2009 at 7:05 pm

Phil:

Thanks for this post. Some of this is a little familiar to me, but you really provided some great content here. I especially like your suggestion to keep the end in mind. I know a lot of us out there (especially someone like me who dabbles in a little bit of everything) might be too modest to consider themselves an expert at something. But it is comforting to read how this is possible with some work and resourcefulness.

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Hilary September 10, 2009 at 5:42 am

Hi Phil .. I’d add

- add content to your blog everyday (pain, but it gets you in the habit of writing and you get your name out there .. if you do below)

- find like minded bloggers that you like, stick around watch and learn from their commenters, then comment relevantly to their post that day, – they will come across to you and reciprocate

It may take time .. but we have to work to succeeed – I comment on others’ blogs that have no relevancy to my topic – but I like the people – you need a community to get going ..

Thanks – Hilary Melton-Butcher
Positive Letters Inspirational Stories

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Todd 'tojosan' Jordan December 14, 2009 at 8:57 am

Phil,
Wow. This is a powerhouse post. Talk about concentrated content. Bam.

I’m going to book mark this and use it as a checklist for others that I help get online and engaged. Heck, there are a couple here I’m missing or can improve on.

Thanks for putting this together and then giving it away.

Todd

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ADAMA J. ADAMA December 14, 2009 at 10:16 am

Nice post. Just about everything I have in mind for my new book.

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Dewey Kearney December 14, 2009 at 11:20 am

I have been blogging for about a year, my resume help blog: http://www.ResumeHelpBlog.com has attracted some attention but not nearly the traffic I had anticipated. I intend to save this article and follow your tips every day and will check back and let you know the results.

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Joan Schramm December 15, 2009 at 5:42 am

Wow! This is the best, most succinct, clearest and most comprehensive list of exactly what to do to brand yourself I’ve ever seen. Phil, you’re selling yourself short — I know “gurus” in the industry who charge hundreds of dollars (and more) for this exact same info. You’re not only knowledgable with a lot of insight into how this “branding” thing works, you have an incredible generosity of spirit. Thank you — this is a permanent bookmark for me and I’ll be sharing it widely.

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Rich Hand December 16, 2009 at 12:19 pm

Great information Phil! Everyone in today’s professional world needs a “brand”. It has replaced the “resume” as the new way to manage our careers.

Keep making it great!

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Melissa December 19, 2009 at 2:50 pm

Yes, yes, yes! You are absolutely right on with these awesome suggestions.

I just now need to carve out some time implementing them for myself instead of only helping others to achieve them. I need to remember the words “Physician, heal thyself.”

Thanks, Phil!

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Richard Shelmerdine December 20, 2009 at 4:11 am

Woah! Tip number one is exactly what I did just like Phil. My own name as my domain. The best benefit is that people trust you, not the business. It’s like how Eckhart Tolles business is built around him.

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Cindy A. Berg December 21, 2009 at 10:07 am

Thank you for this detailed post. I plan to start the new year off right with help from your list.

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Mike Wagner December 22, 2009 at 11:51 am

Really helpful mechanics and insights Phil!

I suspect the vision piece is the hardest.

What’s worked for me is to remember my vision is in constant revision. When starting off call it Vision 1.0 realizing that you’ll be issuing an upgrade as you learn more.

Thanks again for a really helpful post Phil!

Keep creating,
Mike

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Kim - self improvement and motivation December 29, 2009 at 11:36 am

I’ve heard of branding and have used it myself. However, you offer solid advice on how to use the Internet and Networking to it’s full advantage. What most people need to know is that Networking is the best way to find the best job in the field that you want.

Great job. Keep up the wonderful writing.

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Paul Lopez December 30, 2009 at 10:02 am

Short and concise. Very helpful!

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Ryan Wendland January 18, 2010 at 11:48 pm

Great article!! I defenitely needed some good branding advice as I want to get my clothing company off the ground. I will bookmark this for sure.

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Phil Gerbyshak January 22, 2010 at 9:54 pm

Awesome Ryan! Glad you stopped by and found the article useful!

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