One of the best ways to connect with people is by being in front of them. Live interactions are better than online interactions. The more folks I can see, the more folks I can get deep with, become friends with, and learn from. Same with you and your business. If you can get in front of your customers and potential customers, or employers and potential employers, you can close the deal and make the magic happen.
As it’s impossible to be everywhere with everyone, get social with your pictures instead!
If you’re connected to me on Facebook, you’d know my favorite way to connect to folks is through my ever changing profile pictures. I post pictures of me with my favorite people, and I post pictures of me speaking or just me goofing off. It really connects with folks, as I frequently get over 25 comments about folks I otherwise don’t hear very much from.
I also love to take pictures at conferences I speak at and attend, and share them on Facebook too. It encourages folks to leave comments, share their favorite memories, and give feedback about a fun time in their lives.
Here are a few tips you can use to get social with your photos:
1) Candid shots win - Folks love candor. Professional shots don’t play well, and folks can smell the lack of authenticity. I had a professional headshot taken and 40 folks took time from their day to let me know how much it wasn’t me. True…and valuable feedback for when I send information about my speaking. You can take candid shots of you smiling at your business or with friends and share those.
2) Smiles win – Folks love a real smile. The bigger the smile, the more folks like it. No sense posting frowny pictures, find one that has you smiling, and share that one!
3) Other people win – If I’m spending time with a friend or connect with someone at a speaking engagement, I try to post their picture up once we become friends on Facebook. You could do this with your customers as they come into your store, or as you see them around town. Carry a lightweight digital camera to snap the impromptu.
What do you think about this picture and this article?
- Does this photo connect with you?
- How could it better connect with you?
- How could you use photos to better connect with your fans and your business?
{ 1 comment… read it below or add one }
Hi Phil .. absolutely see where you’re coming from .. you do it well!
Re photos .. may I ask if you could do a post on photos and sites .. ie where to get photos that aren’t protected .. eg how FlickR works etc ..
That would be really helpful .. thankyou!
Hilary Melton-Butcher
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