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Find Your Why

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One of the big differences I see between successful business owners and unsuccessful business owners is one word:

why Find Your Why


Successful business owners know their why, or at least are on the path to their why.

Your business and personal WHY can be found in the answer to these 2 questions:

Why do you get out of bed in the morning to do what you do, day after day, week after week.


Why do your customers care, or really, why does ANYONE care?

These are tough questions to ask, to be sure. But if you can answer them, and if you can continue to move towards your own why AND help your customers move towards their why, you can get and remain successful.

Simple? You bet.

Easy? Heck no.

So here’s a video that shows some examples, and hopefully inspires you to take action, inspired action, and find your why, today, or at least, this week, or this month.

At least it should inspire you to start looking.

Video link: Simon Sinek – How Great Leaders Inspire Action

It’s your turn: Have you found your why? How did you do it? Any tips for those of us still on this journey?

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  1. Love your two questions, Phil. Particularly the second one. Why should anyone care what we do? And what would it be like to do something others care about? I think most creative innovation gets shut down at that impasse: “I came out with all these great ideas and no one cared! That’s it, I give up.”

    But if your ideas are great, of course no one will care, at least not at first, because you’ll be too far ahead of the curve. Keep going, focus on game-changing execution and find those first followers who get what you’re doing. Find something others care about in your work and you’ll find your why.

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