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<channel>
	<title>Phil Gerbyshak</title>
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	<link>http://www.philgerbyshak.com</link>
	<description>Milwaukee Social Media Strategy - Professional Speaker - Coach</description>
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		<title>Behold the Power of the Interwebs</title>
		<link>http://www.philgerbyshak.com/behold-the-power-of-the-interwebs/</link>
		<comments>http://www.philgerbyshak.com/behold-the-power-of-the-interwebs/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:19:56 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2061</guid>
		<description><![CDATA[
			
				
			
		
Boy the Internet is one powerful machine. I didn&#8217;t realize just HOW powerful until I saw this video. Stats, stats and more stats, all that will make you stand up and say WOW!

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Can you believe that back in 1995, Newsweek thought the Internet would [...]]]></description>
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<p>Boy the Internet is one powerful machine. I didn&#8217;t realize just HOW powerful until I saw this video. Stats, stats and more stats, all that will make you stand up and say WOW!</p>
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<p><a href="http://vimeo.com/9641036">JESS3 / The State of The Internet</a> from <a href="http://vimeo.com/jessesaves">Jesse Thomas</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Can you believe that back in 1995, Newsweek thought the <a title="The Internet Will Fail" href="http://threewordchant.com/2010/02/24/why-the-internet-will-fail-from-1995/" target="_blank">Internet would fail</a>? Wow!</p>
<p>Of course, now folks say the same thing about social media. <a title="Still think social media is just a trend" href="http://soshable.com/still-think-social-media-is-just-a-trend/" target="_blank">Social media is just a trend</a>. Stats, composed of real humans, say otherwise.</p>
<p>Watch the video again. Check out the stats. Then tell me social media is just a fad, a phase, or something that&#8217;s going away.</p>
<p>It&#8217;s not going to be exactly the same though. Some services may go away. Some more shine more brightly.</p>
<p>But make no mistake: social media, things that are easy to create, easy to share, easy to understand, will not go away. We have the power, as consumers, as publishers, as people who have a real voice. Why would we give that back to a company?</p>
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		<slash:comments>4</slash:comments>
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		<title>10 Ways to Leave a Lasting Legacy</title>
		<link>http://www.philgerbyshak.com/10-ways-to-leave-a-lasting-legacy/</link>
		<comments>http://www.philgerbyshak.com/10-ways-to-leave-a-lasting-legacy/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 12:24:39 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[legacy]]></category>

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		<description><![CDATA[
			
				
			
		

I attended the memorial service Saturday for an inspiring man, my former co-worker and mentor Chris. 
Though I worked with Chris over 10 years ago, and only directly for 14 months, his impact on my life was a lasting one. Judging from the standing room only crowd at the service, it&#8217;s apparent to me he [...]]]></description>
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<p><img style="display:block;margin-right:auto;margin-left:auto;" alt="image" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/03/wpid-2010-01-16-14.08.06.jpg" /></p>
<p>I attended the memorial service Saturday for an inspiring man, my former co-worker and mentor Chris. </p>
<p>Though I worked with Chris over 10 years ago, and only directly for 14 months, his impact on my life was a lasting one. Judging from the standing room only crowd at the service, it&#8217;s apparent to me he impacted many others in the same way. </p>
<p>I wanted to share the lessons I learned in order to keep Chris&#8217;s legacy alive and to offer a window into amazing man&#8217;s life. </p>
<p>Engage people where they are at</p>
<p>Share your stories </p>
<p>Ask about and Listen to other&#8217;s stories </p>
<p>You can&#8217;t control whether your life is an epic novel or a short story. Make every day count. </p>
<p>Look for the best in others </p>
<p>Know where you&#8217;re going </p>
<p>Have a realistic understanding of who you are </p>
<p>Live life full out and with no regrets </p>
<p>Always keep the faith </p>
<p>Thanks for sharing your life&#8217;s purpose with me Chris. I&#8217;m a better man and a better person for having met you. Thoughts of you will never be far from my heart. </p>
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		<slash:comments>16</slash:comments>
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		<title>Skeptical about using Twitter? #TwitterWorks</title>
		<link>http://www.philgerbyshak.com/skeptical-about-using-twitter-twitterworks/</link>
		<comments>http://www.philgerbyshak.com/skeptical-about-using-twitter-twitterworks/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 13:41:40 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[social media breakfast]]></category>
		<category><![CDATA[twitterworks]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2066</guid>
		<description><![CDATA[
			
				
			
		
Recently I did a presentation for Social Media Breakfast Milwaukee. Unfortunately I didn&#8217;t get a chance to share my PowerPoint slides as we had no wall to project things on. I promised everyone they&#8217;d get the slides, so here they are. If you&#8217;re a registered user at http://slideshare.net, you can download them in PDF format. [...]]]></description>
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<p>Recently I did a presentation for Social Media Breakfast Milwaukee. Unfortunately I didn&#8217;t get a chance to share my PowerPoint slides as we had no wall to project things on. I promised everyone they&#8217;d get the slides, so here they are. If you&#8217;re a registered user at <a href="http://slideshare.net">http://slideshare.net</a>, you can download them in PDF format. I protect my slides in PDF as I use some images I pay for and you&#8217;ll need to pay for them too in order to use them.</p>
<div style="width:425px" id="__ss_3302978"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/philgerb/twitter-works-social-media-milwaukee-breakfast-with-phil-gerbyshak" title="Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak">Twitter Works &#8211; Social Media Milwaukee Breakfast with Phil Gerbyshak</a></strong><object width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smbmketwitter-100228213752-phpapp02&#038;stripped_title=twitter-works-social-media-milwaukee-breakfast-with-phil-gerbyshak" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smbmketwitter-100228213752-phpapp02&#038;stripped_title=twitter-works-social-media-milwaukee-breakfast-with-phil-gerbyshak" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/philgerb">Phil Gerbyshak</a>.</div>
</div>
<p><b>Now it&#8217;s your turn:</b></p>
<ul>
<li>Are you using Twitter for your brand?
<li>What are your best tips?
<li>What questions do you have?
</ul>
<p>Please leave your questions in the comments below, and I&#8217;ll try to answer them, or I&#8217;ll have someone smarter than me try to answer them.</p>
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		<title>Tanmay Vora: #QUALITYtweet interview</title>
		<link>http://www.philgerbyshak.com/tanmay-vora-qualitytweet-interview/</link>
		<comments>http://www.philgerbyshak.com/tanmay-vora-qualitytweet-interview/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:07:42 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[interview]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[tanmay vora]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2056</guid>
		<description><![CDATA[
			
				
			
		
Today I&#8217;m delighted to share Tanmay Vora with you, someone who is amazingly insightful that I was introduced to you by our mutual friend Rajesh Setty, and someone I am now proud to cal my friend. Tanmay wrote a nifty book on QA, quality and leadership called #QUALITYtweet. I devoured it when I got it, [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.philgerbyshak.com%2Ftanmay-vora-qualitytweet-interview%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.philgerbyshak.com%2Ftanmay-vora-qualitytweet-interview%2F&amp;source=philgerb&amp;style=normal" height="61" width="50" /><br />
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<p><em><img class="alignleft size-thumbnail wp-image-2057" style="margin: 5px 15px;;  float: left; padding: 4px; margin: 0 7px 2px 0;" title="Tanmay Vora" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/tanmay_vora.jpg" alt="Tanmay Vora" />Today I&#8217;m delighted to share Tanmay Vora with you, someone who is amazingly insightful that I was introduced to you by our mutual friend Rajesh Setty, and someone I am now proud to cal my friend. Tanmay wrote a nifty book on QA, quality and leadership called <a title="#QUALITYtweet" href="http://qaspire.com/QualityTweet01.html" target="_blank">#QUALITYtweet</a>. I devoured it when I got it, and I needed to know more about the man behind the book. </em></p>
<p><strong>Phil:</strong> What&#8217;s your background?</p>
<p><strong>Tanmay: </strong>I am a software quality management professional based out of India. I have been working in IT for over 12 years and have worked in diverse areas like software development, methodologies, quality management, software testing and process improvement initiatives. I specialize in pragmatic process implementation, building independent software testing teams from scratch and exploring importance of leadership in the quality equation. I speak and consult on Software Quality Assurance and host <a title="QASpire" href="http://www.qaspire.com/blog/" target="_blank">QAspire Blog</a>. I tweet as <a title="Tanmay Vora on Twitter" href="http://twitter.com/tnvora" target="_blank">@tnvora</a></p>
<p><strong>Phil:</strong> Why did you write <a title="#QUALITYtweet" href="http://qaspire.com/QualityTweet01.html" target="_blank">#QUALITYtweet</a>?</p>
<p><strong>Tanmay: </strong>We are living in a world where attention span of people is getting shorter and shorter. On top of that, most books on Quality tend to focus too much on heavyweight processes and models. I wanted to offer lightweight and practical insights on building quality culture through effective leadership, people and processes.</p>
<p><strong>Phil:</strong> Who do you think can benefit most from #QUALITYtweet?</p>
<p><strong>Tanmay: </strong>#QUALITYtweet is a useful collection of ideas for</p>
<ul>
<li> <strong>Business Owners</strong> (because if there is not commitment from the top, a quality culture never evolves).</li>
<li><strong>Quality Managers</strong> (because they are the ones who implement quality improvement strategies and drive change in the organizations).</li>
<li><strong>Project Managers and Leaders</strong> (because they manage people who deliver products and services).</li>
<li><strong>Team members</strong> (because unless they don’t do their job right the first time, quality is difficult to attain).</li>
</ul>
<p><strong>Phil: </strong>That sounds like a LOT of the people who read my blog. Outstanding!</p>
<p><strong>Phil:</strong> As you know, my mantra is Make It Great!, and I believe <a title="create your mantra" href="http://www.philgerbyshak.com/create-your-mantra/" target="_blank">everyone needs a mantra</a>. What&#8217;s your personal mantra?</p>
<p><strong>Tanmay: </strong>My personal mantra is &#8211; <em><strong>Spreading Happiness Through Quality, Excellence and Leadership.<img class="alignright size-thumbnail wp-image-2058" style="margin: 5px 20px;;  float: right; padding: 4px; margin: 0 0 2px 7px;" title="#QUALITYtweet" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/QUALITYtweet_cover-150x150.jpg" alt="#QUALITYtweet" width="150" height="150" /></strong></em></p>
<p>I strongly believe that quality is not just ‘conformance to requirements’  or ‘degree of excellence’. Quality is happiness. Happiness of people who produce, people who lead them, internal customers, stakeholders and the end-customers who use the products/services.</p>
<p><strong>Phil: </strong>I know you are a lifelong learner, so I&#8217;m curious&#8230;What are you reading these days?</p>
<p><strong>Tanmay: </strong>I recently read “<a title="The Leadership Test" href="http://www.amazon.com/Leadership-Test-Will-You-Pass/dp/057804210X" target="_blank">The Leadership Test</a>” by Timothy R. Clark, a fantastic book that can kick start some soul-searching and self-assessment for aspiring leaders. <em>(NOTE from Phil: This is on my list to read soon too)</em></p>
<p>I am re-reading Nicholas Bate’s book “<a title="Instant MBA" href="http://www.amazon.com/Instant-MBA-Business-Graduate-Brilliant/dp/1905940831/" target="_blank">Instant MBA</a>” which is an excellent resource for accessing fantastic MBA thinking without going to management school.</p>
<p>Mike Friesen has written a book titled “<a title="Expected End" href="http://www.amazon.com/Expected-End-Mike-Friesen/dp/0615215629/" target="_blank">Expected End</a>” which is a brilliant book on building great organization culture. The basic premise of the book is “Culture drives Results”.</p>
<p><strong>Phil:</strong> Is there anything else you&#8217;d like to share with the folks who read Make it Great!?</p>
<p><strong>Tanmay:</strong> I would like to share a few selected tweets from my book <a title="#QUALITYtweet" href="http://qaspire.com/QualityTweet01.html" target="_blank">#QUALITYtweet</a> that emphasizes importance of leadership in the quality equation:</p>
<p>“How NOT to deliver total quality: focus on quality of product without focusing on quality of relationship and communication.”</p>
<p>“People work for a leader who works for their people.”</p>
<p>“QUALITY = HARD + SOFT.</p>
<p>Hard = data, statistics, and information.</p>
<p>Soft = human attitudes, beliefs, and motivations.”</p>
<p><strong>Phil:</strong> Fantastic stuff Tanmay! Thanks for making time for my readers.</p>
<p>In case you missed them, here are the ways to learn more from Tanmay:</p>
<ul>
<li><a title="#QUALITYtweet" href="http://qaspire.com/QualityTweet01.html" target="_blank">#QUALITYtweet</a> &#8211; A nifty little book about quality</li>
<li>Follow <a title="Tanmay Vora on Twitter" href="http://twitter.com/tnvora" target="_blank">Tanmay Vora on Twitter</a></li>
<li>Read the <a title="QASpire" href="http://www.qaspire.com/blog/" target="_blank">QAspire blog</a></li>
</ul>
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		<slash:comments>7</slash:comments>
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		<title>Let&#8217;s get it started: My Last 100 Days</title>
		<link>http://www.philgerbyshak.com/lets-get-it-started-my-last-100-days/</link>
		<comments>http://www.philgerbyshak.com/lets-get-it-started-my-last-100-days/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:09:28 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[Last 100 Days]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/lets-get-it-started-my-last-100-days/</guid>
		<description><![CDATA[
			
				
			
		
Today is the first day of my 100 day countdown. I started it off right with a great speech about how to leverage Twitter for your brand (PowerPoint deck coming soon) to the Social Media Breakfast – Milwaukee chapter. It’s funny to me that someone I work with showed up to learn how to use [...]]]></description>
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<p>Today is the first day of my 100 day countdown. I started it off right with a great speech about how to leverage Twitter for your brand (PowerPoint deck coming soon) to the <a href="http://smbmke.eventbright.com" target="_blank">Social Media Breakfast – Milwaukee chapter</a>. It’s funny to me that someone I work with showed up to learn how to use Twitter, even though we can’t “officially” use it at my day job. I also think it’s funny that on the first day of the 100 days of my day job that I’ve got 2 speaking engagements (in 2 different cities) so I have the day off. My second engagement is my <a href="http://www.philgerbyshak.com/make-a-plan-and-make-it-great-ca-style/" target="_blank">Make a PLAN and Make it Great!</a> speech that folks have really connected with. Simple stuff is best for me…and my audience.</p>
<p><img style="border-bottom: 0px; border-left: 0px; margin: 0px 10px 0px 15px; display: inline; border-top: 0px; border-right: 0px" title="100 Days Left" border="0" alt="100 Days Left" align="right" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/100_days_left.jpg" width="208" height="248" /> </p>
<p>Here’s a few random thoughts about what is in my head right now:</p>
<p><strong>It’s finally hitting me</strong> that I have 100 days left. I’m both surprised and glad by this. I wasn’t sure if it would ever hit me. It’s becoming real, and I’m enjoying the discomfort and the unfamiliarity of it all. </p>
<p><strong>Folks are finding out</strong> I’m leaving and wishing me well. Even people who would never dream of breaking out and doing their own things are being incredibly supportive, including many folks on <a title="Phil Gerbyshak on Facebook" href="http://facebook.com/philgerb" target="_blank">Facebook</a>, <a href="http://twitter.com/philgerb" target="_blank">Twitter</a>, and on my <a title="Last 100 Days Introduction" href="http://www.philgerbyshak.com/my-last-100-days-introduction/" target="_blank">Last 100 Days Introduction</a> post in the comments section. Thank you! </p>
<p><strong>I’m more productive when I can focus on things</strong>. I always prided myself on being a great multi-tasker, that could do a lot of things at once. I realize that has contributed greatly to my inability to finish things I start. I had another weekday off this week, and I got a new product almost done. I’m going to take another day and complete it. And of course, as I’m writing this, my phone is going off, Twitter is going crazy, and I got distracted. So the writing is best when it’s quiet and I can focus. MUST. FOCUS. MORE!</p>
<p><strong>People will be even more important</strong> to me as I make the leap. Jumping into my own thing means I won’t have the structure of coffee breaks and lunch to hang with people. I’ll need to be intentional and schedule times to connect with people. I need to focus on serving others needs even more, and make sure I create opportunities for folks to hear my message. I’m doing zero traditional advertising, and though I may get a landline for phone interviews, I have no intention of listing that number. People will make the difference in my life AND my business.</p>
<p><strong><a href="http://www.philgerbyshak.com/coffee-in-a-porcelain-cup/" target="_blank">Coffee is better in a porcelain mug</a></strong>. Today is the first day in a LONG time I didn’t get a cup of coffee in a travel mug. It slowed me down…a lot…to drink it in a porcelain mug. No grab and go, just slow and sip. I like that.</p>
<p><strong>I still am drawn to “check in” to work</strong>. I looked at my Blackberry. I logged into webmail. I want to know what’s going on, and if I can help. My team is fine without me now, they’ll be fine without me in 100 days. I need to resist the urge.</p>
<p>Tune in tomorrow for more in the journey toward my last 100 days.</p>
<p><em>Photo credit: </em><a href="http://www.flickr.com/photos/10413717@N08/3192905722/"><em>http://www.flickr.com/photos/10413717@N08/3192905722/</em></a></p>
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		<title>My Last 100 Days: Introduction</title>
		<link>http://www.philgerbyshak.com/my-last-100-days-introduction/</link>
		<comments>http://www.philgerbyshak.com/my-last-100-days-introduction/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 12:31:00 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[Last 100 Days]]></category>
		<category><![CDATA[introduction]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/my-last-100-days-introduction/</guid>
		<description><![CDATA[
			
				
			
		
After 5 years of working a full-time job PLUS moonlighting on the side, I’m finally taking the plunge! 
I’m leaving corporate America on May 31st, 2010, to do my own thing full-time. My own thing with the Make It Great Institute is 3 things:

Professional speaking &#38; training seminars
Consulting/coaching/training with small/medium-sized business
Writing

I thought it might be [...]]]></description>
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<p>After 5 years of working a full-time job PLUS moonlighting on the side, I’m finally taking the plunge! </p>
<p>I’m leaving corporate America on May 31st, 2010, to do my own thing full-time. My own thing with the Make It Great Institute is 3 things:</p>
<ul>
<li>Professional speaking &amp; training seminars</li>
<li>Consulting/coaching/training with small/medium-sized business</li>
<li>Writing</li>
</ul>
<p>I thought it might be helpful for me (and hopefully for you) to write about what I’m doing to exit my day job as gracefully as possible, and to get out there what’s going on in my head as I transition into doing my own thing all the time. </p>
<p>Here are a few notes as we start the journey, and maybe for you to keep in mind if you’re planning your escape:</p>
<p><strong>I am not independently wealthy</strong> – I’ve saved up some money in my 401(k), but I have very little cash in the bank to offer me a cushion to fall back on. I also don’t play the lottery so that won’t help me. And parentally, my dad is a retired dairy farmer, and my mom cuts the cheese for a living. </p>
<p><strong>I don’t have 100 engagements lined up</strong> – I have a few speaking engagements lined up, and a few possible consulting gigs, and a few products that are nearly done that I’ll be sharing with you soon. I have a marketing plan that I’ll be implementing, and some clients that are interested in working with me.</p>
<p><strong>I’m not afraid of failure</strong> – Truly failure is not something that scares me. If I lose everything, oh well. I know in my heart I’m going to be successful at this adventure.</p>
<p><strong>I am a little nervous</strong> – I’ve never worked on my own before. I don’t know what it will be like to not have a clock to punch, a steady paycheck&#160; to count on, or to pay for my own health insurance. This makes me a little nervous, but not a lot. I’m very intrinsically motivated, and I don’t expect this will be a huge adjustment, but this will be an adjustment nonetheless.</p>
<p><strong>I need your help</strong> – I need you to help me stay on track, stay motivated and keep doing things that move me forward and not get distracted by all the crap out there. I also would love your help if you know anyone who wants to hire me to be their personal/business social media coach/strategist. </p>
<p><strong>I will be selling my services and a few products here on the site</strong> &#8211; If that offends you, I’m sorry. I need to feed myself just like you do, and this will be the place I do much of that. I’ll do it in a tasteful way, I promise. And not all the time. Not to worry.</p>
<p>By the way, when you read this, it will be only 102 days until I leave corporate America. May 31st is Memorial Day, and my firm is closed, though they’ll be paying me until then. I’m going to post again tomorrow to give you a little bit more of my back story. </p>
<p>I appreciate your attention VERY much, and I’ll try to write every weekday so you know what I’m thinking and hopefully it will help you decide if making the leap is worth it for you.</p>
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		<title>How to Read a Business Book</title>
		<link>http://www.philgerbyshak.com/how-to-read-a-business-book/</link>
		<comments>http://www.philgerbyshak.com/how-to-read-a-business-book/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 12:46:08 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[todd sattersten]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2049</guid>
		<description><![CDATA[
			
				
			
		
My buddy (and fellow Milwaukeean) Todd Sattersten wrote the most helpful little manifesto I&#8217;ve ever read, called How to Read a Business Book. With the number of books I read a year, I am printing this out and keeping it in my bag so I remember how to do this right (because I have been [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.philgerbyshak.com%2Fhow-to-read-a-business-book%2F&amp;source=philgerb&amp;style=normal" height="61" width="50" /><br />
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<p><a title="Todd Sattersten" href="http://toddsattersten.com" target="_blank"><img class="alignright size-thumbnail wp-image-2050" style="margin: 5px 15px;;  float: right; padding: 4px; margin: 0 0 2px 7px;" title="Todd Sattersten" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/todd_sattersten-150x150.jpg" alt="Todd Sattersten" width="150" height="150" /></a>My buddy (and fellow Milwaukeean) <a title="Todd Sattersten" href="http://toddsattersten.com" target="_blank">Todd Sattersten</a> wrote the most helpful little manifesto I&#8217;ve ever read, called How to Read a Business Book. With the number of books I read a year, I am printing this out and keeping it in my bag so I remember how to do this right (because I have been doing it all wrong).</p>
<p>His tips on how to read a business book are quite simple:</p>
<p>• Spend more time choosing books to avoid reading the wrong books.<br />
• Search for the promise the author makes.<br />
• The end can be a great place to start.<br />
• Read as much for others as yourself.<br />
• More books read means more understanding gained.<br />
• You only need one good idea.</p>
<p><strong>Download <a title="How to Read a Business Book" href="http://www.changethis.com/67.02.HowToRead" target="_blank">How to Read a Business Book</a> right now. </strong></p>
<p>Want a book recommendation to get you started using this? Start with the book Todd co-wrote, the <a title="100 Best Business Books of All-Time" href="http://www.amazon.com/gp/product/1591842409" target="_blank">100 Best Business Books of All-Time</a>.</p>
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		<title>Big C Communities Matter: #SOBCon2010</title>
		<link>http://www.philgerbyshak.com/big-c-communities-matter-sobcon2010/</link>
		<comments>http://www.philgerbyshak.com/big-c-communities-matter-sobcon2010/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 15:59:24 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[rich hand]]></category>
		<category><![CDATA[sobcon]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2045</guid>
		<description><![CDATA[
			
				
			
		
I was talking with my good buddy Terry Starbucker this week about the upcoming SOBCon conference, and reminiscing back to the first event, with this year&#8217;s event being the 4th annual event. The photo in this article is from that very first conference.
What I love about SOBCon is the Big C Community attendees immediately become [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.philgerbyshak.com%2Fbig-c-communities-matter-sobcon2010%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.philgerbyshak.com%2Fbig-c-communities-matter-sobcon2010%2F&amp;source=philgerb&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/497109770_0139e822b9_m.jpg"><img class="alignright size-full wp-image-2046" style="margin-left: 15px; margin-right: 15px;;  float: right; padding: 4px; margin: 0 0 2px 7px;" title="Christine Kane, Terry Starbucker, Kammie Kobyleski, Phil Gerbyshak" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/497109770_0139e822b9_m.jpg" alt="Christine Kane, Terry Starbucker, Kammie Kobyleski, Phil Gerbyshak" width="240" height="179" /></a>I was talking with my good buddy Terry Starbucker this week about the upcoming <a title="SOBCon" href="http://www.sobevent.com/win-a-trip-to-sobcon-2000-value/" target="_blank">SOBCon conference</a>, and reminiscing back to the first event, with this year&#8217;s event being the 4th annual event. The photo in this article is from that very first conference.</p>
<p>What I love about SOBCon is the Big C Community attendees immediately become part of, and that they continue to be part of, once they attend one event.</p>
<p>It&#8217;s an amazing thing to me, this Big C Community. There aren&#8217;t a lot of places like this in my life. I&#8217;ve been part of a lot of organizations, and few have fulfilled my need to be part of this.</p>
<p><strong>What&#8217;s a Big C Community?</strong></p>
<p>A Big C Community is one in which a shared sense of purpose pumps through everyone in the organization, whether it&#8217;s a formal organization or an annual conference folks look forward to attending every year.</p>
<p>Why do Big C Communities matter? LOTS of reasons, but none more important than the 4 I&#8217;ll share below.</p>
<p><strong>4 Cs of a vibrant Big C Community:</strong></p>
<p><strong>Collaboration</strong> &#8211; Members of a Big C Community work together, sharing their ideas, their talents, their passions, their love, with other members of the community.</p>
<p><strong>Connection</strong> &#8211; Members of a Big C Community have a sense of connection and feel it even when they are far apart. Social media helps keep this connection piece of Big C Communities going long after the physical connection is over.</p>
<p><strong>Consistency</strong> &#8211; Members of a Big C Community expect consistent display of the shared values from those who lead the community.</p>
<p><strong>Communication</strong> &#8211; When you&#8217;re part of a Big C Community, you expect frequent communication from the leaders of the community and from others who are part of the community. You don&#8217;t expect to hear from someone only when it&#8217;s time for the next conference, but you expect to hear from others in the community all year round.</p>
<p>And to answer <a href="http://membership2point0.blogspot.com/2010/02/model-remains-same.html" target="_blank">Rich Hand&#8217;s question</a>, serving customers in social media does remain the same as serving customers offline: Customers don&#8217;t want to be treated like customers. They want to feel part of something bigger, and they want, no they CRAVE, to be part of a Big C Community.</p>
<p>I&#8217;m planning to go to 2 conferences that are Big C Communities to me: <a title="HDI 2010" href="http://thinkhdi.com/hdi2010">HDI2010</a> and <a title="SOBCon" href="http://sobevent.com" target="_blank">SOBCon</a>. Will I see you at either event?</p>
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		<title>Get Your #MOJOtweet</title>
		<link>http://www.philgerbyshak.com/get-your-mojotweet/</link>
		<comments>http://www.philgerbyshak.com/get-your-mojotweet/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:01:45 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[marshall goldsmith]]></category>
		<category><![CDATA[mojo]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2041</guid>
		<description><![CDATA[
			
				
			
		
To say Marshall Goldsmith is someone I admire and respect is an understatement. The Marshall Goldsmith Library is one of my favorite spots for management inspiration and where I go when I run into a difficult issue I&#8217;ve never seen before. I&#8217;ve read nearly all of Marshall&#8217;s articles and books, listened to many of his [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.philgerbyshak.com%2Fget-your-mojotweet%2F&amp;source=philgerb&amp;style=normal" height="61" width="50" /><br />
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<p><a href="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/Marshall-Goldsmith.jpg"><img class="alignleft size-full wp-image-2042" style="margin: 5px 20px;;  float: left; padding: 4px; margin: 0 7px 2px 0;" title="Marshall Goldsmith" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/Marshall-Goldsmith.jpg" alt="Marshall Goldsmith" width="150" height="196" /></a>To say Marshall Goldsmith is someone I admire and respect is an understatement. The <a title="Marshall Goldsmith Library" href="http://marshallgoldsmithlibrary.com">Marshall Goldsmith Library</a> is one of my favorite spots for management inspiration and where I go when I run into a difficult issue I&#8217;ve never seen before. I&#8217;ve read nearly all of Marshall&#8217;s articles and books, listened to many of his seminars and podcasts, and generally considered Marshall a super mentor that I&#8217;ve never had the pleasure of meeting in person.</p>
<p><em><strong>Here&#8217;s a little more about Marshall, from his bio:</strong></em></p>
<p>Marshall Goldsmith is America&#8217;s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world&#8217;s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.</p>
<p>He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, <a href="http://marshallgoldsmithlibrary.com/" target="_blank">MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It</a>.</p>
<p>So recently when I was asked to be on the <a title="#MOJOtweet" href="http://www.happyabout.com/thinkaha/mojotweet01.php" target="_blank">#MOJOtweet</a> book tour, to share his latest book with you, I jumped at the chance. And <a href="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/MOJOtweet_cover.mid.jpg"><img class="alignright size-full wp-image-2043" style="margin: 5px 15px;;  float: right; padding: 4px; margin: 0 0 2px 7px;" title="#MOJOtweet" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/MOJOtweet_cover.mid.jpg" alt="#MOJOtweet" width="153" height="236" /></a>I wasn&#8217;t disappointed in the output of the book.</p>
<p>#MOJOtweet is packed with 140 insightful nuggets around all the key questions you need to know to get your #MOJOtweet:</p>
<ul>
<li>What is Mojo?</li>
<li>Mojo Vital Ingredients</li>
<li>Mojo Paradox</li>
<li>Mojo Building Blocks</li>
<li>Mojo Killers</li>
<li>Mojo Tool Kit</li>
</ul>
<p>Some of  the insights are questions, like this one:</p>
<p><em>The million-dollar question: “What is the one quality that differentiates truly successful people from everyone else?”</em></p>
<p>And some are tips, like this one:</p>
<p><em>To change your Mojo, you may need to either create a new identity for yourself or rediscover an identity that you have lost.</em></p>
<p>It&#8217;s a quick read, and if you&#8217;re feeling like you&#8217;ve got no Mojo, or got no idea what Mojo is, this book will help you get the basics&#8230;FAST!</p>
<p><strong>More resources from Marshall Goldsmith:</strong></p>
<ul>
<li>Pick up a copy of <a title="#MOJOtweet" href="http://www.happyabout.com/thinkaha/mojotweet01.php" target="_blank">#MOJOtweet</a></li>
<li>Visit the <a title="Marshall Goldsmith Library" href="http://marshallgoldsmithlibrary.com" target="_blank">Marshall Goldsmith Library</a></li>
<li>See what people are saying about <a title="Marshall Goldsmith on Twitter" href="http://search.twitter.com/search?q=marshall+goldsmith" target="_blank">Marshall Goldsmith on Twitter</a></li>
</ul>
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		<title>The Truth About Selling? It’s Really Giving</title>
		<link>http://www.philgerbyshak.com/the-truth-about-selling-it%e2%80%99s-really-giving/</link>
		<comments>http://www.philgerbyshak.com/the-truth-about-selling-it%e2%80%99s-really-giving/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 12:59:38 +0000</pubDate>
		<dc:creator>Phil Gerbyshak</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bob burg]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.philgerbyshak.com/?p=2035</guid>
		<description><![CDATA[
			
				
			
		
Note from Phil &#8211; Bob Burg is one of the first authors who wrote in a style I could understand and enjoy. His book Winning Without Intimidation changed my life in a way I&#8217;ll be writing an article about soon. His latest book, co-authored with John David Mann, is called Go Givers Sell More. I [...]]]></description>
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<p><em><a href="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/gogiverssellmore.jpg"><img style=' float: right; padding: 4px; margin: 0 0 2px 7px;'  class="alignright size-full wp-image-2036" title="go givers sell more" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/gogiverssellmore.jpg" alt="" width="126" height="200" /></a>Note from Phil &#8211; Bob Burg is one of the first authors who wrote in a style I could understand and enjoy. His book Winning Without Intimidation changed my life in a way I&#8217;ll be writing an article about soon. His latest book, co-authored with John David Mann, is called </em><em><a title="Go Givers Sell More" href="http://www.gogiverssellmore.com/" target="_blank">Go Givers Sell More</a>. I haven&#8217;t yet finished it, but I can&#8217;t wait to share my thoughts on it with you once I do. This article is based on a lesson in the new book.</em></p>
<p><strong>The Truth About Selling? It&#8217;s Really Giving &#8211; Guest article from Bob Burg</strong></p>
<p>As I took my seat in the crowded airplane, the woman in the next seat over smiled. “Headed home?” she asked.</p>
<p>I nodded. “Jupiter, Florida.”</p>
<p>“You’re a long way from home!” she exclaimed. We were on the tarmac in Regina, Saskatchewan. “What brought you to Regina?”</p>
<p>I told her I had been conducting a seminar for a sales organization. She wrinkled her nose. “Oh,” she pronounced, “I could never sell.”</p>
<p>This wasn’t the first time I’d heard this. In fact, most people not actually in sales seem to feel this way. I asked her, if she didn’t mind, how would she define “selling”? I was curious as to what it was she felt she could never do.</p>
<p>She frowned in thought. “I don’t know,” she said after a moment. “I guess, maybe, ‘pushing things on other people.’ ”</p>
<p>“Ah. Well in that case, I wouldn’t be very good at it either,” I replied. “I don’t really like it when people do that to me. Do you?”</p>
<p>“Not at all,” she answered promptly.</p>
<p>“Do you buy from those people?”</p>
<p>“No way!” she said.</p>
<p>“Me neither.” We both smiled. After a moment, I went on. “But what if,” I paused and thought for a moment, “what if we defined selling as ‘Helping someone get something they want or need?’ What if we defined it as adding value to someone’s life? Did you know that the original Old English word sellan meant to give?”</p>
<p>She shook her head.</p>
<p>“I didn’t either, but I looked it up. Amazing, isn’t it?”</p>
<p>She nodded.</p>
<p>“What if we saw selling that way, as giving — as sharing the benefits of a product that we ourselves love, and helping others get those same benefits? If we saw it that way, do you think you’d feel it was something you might be able to do?”</p>
<p>“If I really believed in it myself?” she said. “Well . . . definitely!”</p>
<p>“So, maybe it isn’t that you could never sell,” I suggested, “just that you’d really need to feel you were helping someone, adding value to their life, giving value and sharing the benefits of something that you yourself truly believed in.”</p>
<p>“Yes” she replied excitedly. “That, I could definitely do.”</p>
<p>“Me too!” I replied. “I think just about everyone could. And that’s exactly what I was just teaching at the sales conference. That’s the essence of selling.”</p>
<p>At the end of the flight I introduced her to one of the women from the conference where I’d spoken who happened to be on the flight. As I rushed to my next gate, I left the two of them in animated conversation about the possibilities in store for this young woman in the exciting field of professional selling.</p>
<p>The day after arriving home, I had another exchange about selling. At a local lunch place I often frequent, I passed by Bill, an architect and genuinely nice guy whom I see there often, and with whom I typically share cordial “How are you?” type greetings. Bill commented that he hadn’t seen me for a week. “On another speaking trip?” he surmised. Yes, I told him, I had been. “You look happy — bet you sold a lot while you were gone!” he said with a twinkle in his eye. I laughed and said, “Of course, of course.” He shook his head and said benignly, “Sales . . . the necessary evil of business, right?”</p>
<p>I could have launched into the same sort of explanation I’d shared with the woman on the plane, but Bill and I were just passing each other in a restaurant line. It was neither the time nor place to launch into an explanation of the benevolent nobility of the selling profession. Another time . . .</p>
<p>Still, it’s a shame. The necessary evil of business . . . There are people who see it this way. Personally, I think of selling as the most positive aspect of business.</p>
<p>We all have products and services that enrich our lives, that we need, want and even love. The fact is, we love to buy and we love to own — and it often takes a sales person to educate us and help us connect our needs and desires with the benefits that those products and services provide our lives. This not only benefits us personally, it also provides the basis for a vibrant and growing free market economy.</p>
<p>Selling is giving— giving time, education, advice, counsel, value — and the more you give, the more you receive.</p>
<p>Knowing that, how could anyone not sell . . . and not be proud to do so?</p>
<p><em><a href="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/Bob_Burg.jpg"><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-2037" title="Bob Burg" src="http://www.philgerbyshak.com/pg-com/wp-content/uploads/2010/02/Bob_Burg.jpg" alt="Bob Burg" width="178" height="222" /></a>Bob Burg is the coauthor (with John David Mann) of The Wall St Journal and BusinessWeek Bestseller, The Go-Giver. Their newest book, just about to be released is entitled, Go-Givers Sell More. To download Chapter One, visit <a title="Go Givers Sell More" href="http://www.GoGiversSellMore.com" target="_blank">www.GoGiversSellMore.com</a></em></p>
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