Customer service is really simple. It’s all about you.
No, not you, the person giving customer service. YOU the customer.
Focus on YOU, and you’ll delight your customers. What is YOU?
Y – Yes.
Every customer likes to hear yes. Say yes more than you say no.
O – Outcome focused.
The desired outcome is a successful transaction of the product or service your customer needed.
U – Unique.
No two customers are exactly the same. What delights one might hack off another. Treat each customer uniquely.
Can you focus on YOU for just a little bit longer?
Thank YOU! 
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{ 6 comments… read them below or add one }
Hi Phil .. we do seem to get lumbered with everyone else and homongenised as one – but we’re unique humans .. each with different ideas, thoughts etc .. but we can be cheerful together – happy with the customer, and happy as the service provider.
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Drew,
A tremendous post as usual. I’ve just listed Shep’s example of Frank in the Purple Goldfish Project.
In the five r.u.l.e.s of creating a marketing lagniappe (providing that little unexpected extra), the ’s’ stands for sticky. When you go ‘above and beyond’ to create a unique customer experience, is it something that folks will want to write home about? Is it purple? Does it stick in their memory so it becomes a story? Is it watercooler or ’statusphere’ material (status updates on Facebook and Twitter)?
Sometimes the little things can make the biggest difference. Where is the lagniappe in your marketing?
Best,
Stan
@9inchmarketing
http://marketinglagniappe.com/blog/1001-examples-of-lagniappe
This comment was originally posted on The Marketing Minute
Next great article Drew, I watching this video and in this video is many interesting informationTthanks for sharing this aricle about service tales.
This comment was originally posted on The Marketing Minute
Independently if they tell a good or bad story, what is for sure is that you have to be there to hear it. If you miss the opportunity, you miss the chance to upgrade your service/product. Startups looking for further tips about customer service, join the conversation here http://bit.ly/9BI1ft
This comment was originally posted on The Marketing Minute
In order to better players in the game experience and not worry for there is no gold, we provide a preferential service kamas gold. If you want to buy cheap Dofus kamas, please contact me on http://www.kamasgo.com. we are waiting for your Dofus demands.
This comment was originally posted on The Marketing Minute
Stan,
As we both know — if it makes a great story, it has a much higher potential for stickiness! In this case, because the cab driver was different from what we are used to — the story engages us.
Glad I could add to your growing list!
Drew
This comment was originally posted on The Marketing Minute