Editor’s Note: This is a guest post from Stephen P Smith:
Last week I wrote about some Creative Ways to Use Foursquare and one of the tips was to add a Foursquare feature to your e-mail newsletter:
Introduce your customers to each other. Add a “Recent Foursquare Check-ins” feature to your e-mail newsletter (you do have a newsletter, don’t you?). On your “Manager Tools” page there is a list of Top and Most Recent Check-ins that you can copy-and-paste right into your newsletter – with links to those users’ profiles! (You will have to do a little editing…) Encourage your readers to connect with each other, and remember that you should be connecting with your customers as well.
Can you think of any other creative ways to transform your newsletter into something that your subscribers will actually look forward to receiving? Share your ideas in the Comments.About the author: Stephen Smith teaches Productivity and Social Media Literacy skills at In Context MultiMedia. He will be publishing a compilation of best practices based on his popular Weekly Letter in May 2012.
You can follow him on Twitter at @hdbbstephen.