Quiet Your Lizard Brain

Phil Gerbyshak — Wed, 27 Jan 2010 13:17:15 +0000

My favorite author Seth Godin has a new book out. It’s called Linchpin, and while I haven’t read it, I know I will love it because I love everything Seth does. My pre-ordered copy either got lost in the mail or my neighbor stole it from my mailbox. I’m betting it got lost

One of the biggest ideas in this book is about a quieter lizard brain.

Huh? What does that mean?

Watch the video below and you’ll see what he means.

Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.

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What Makes a Viral Wedding Video?

Phil Gerbyshak — Thu, 06 Aug 2009 06:09:00 +0000

Almost 17 million page views. For a wedding video! WOW!

What video am I talking about? Watch the video below. Then keep reading to find out why it worked so well.

Click for the viral wedding video.

So why does this video work?

Lots of reasons probably. I’ll share a few that worked for me.

Authentic participants – The people in the video are normal people. They’re folks you and I can relate to. Heck, they look like people I know, and probably like people YOU know! I love to watch what I can relate to. What about you?

Authentic feelings – You can tell by the look on the faces of the folks dancing that they are really excited to be part of this wonderful day. This WEDDING day! No fake smiles.

Authentic fun – Sure, there’s some choreography that went on but really, these aren’t professional dancers. These folks are dancing their hearts out and sharing that with all of us watching and they are having fun! Even the guests look happy. Again, I can relate to authentic feelings. Can you? Even the pastor looks like she was having a good time. NOT typical for a wedding where folks often look scared, or like they HAVE to be there. They’re smiling because they WANT to be there and because they are having FUN!

Unexpectedness – It’s a wedding ceremony. You don’t expect it to be fun, you expect it to be reverent. Look at the beginning of the video. It starts out traditionally, then it busts out into unexpected fun! How can you not smile when you watch this? Dare ya!

Go ahead, watch it again. Tell me you don’t smile again.

Questions to ponder

What could you do that was authentic, on an important day, that was fun and unexpected, and that you could share that with your friends and family?