Social Media Marketing
I love quick ways to do things, and I get asked how to measure social media ROI all the time.
The easiest way I’ve found is this handy infographic.
This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information.
Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram.
Many companies overlook the power of Google+, here’s why you should look again. This is a great reminder for all of us that in the SEO world, you have to go beyond keywords.
This infographic breaks down what you can do to get more of the followers that improve your brand and your return on investment; it does this by artfully showing how to use twitter effectively. This is great to analyze your twitter or to build a stellar account!
Have you considered how video marketing could help your business succeed in reaching the target market? This infographic shows why investment in video marketing will drive people to your site and hold their attention. It also increases PR profitability. This information is not only good for sales industry but also for other sectors to help with educating their clientele.
Check out this infographic for some information that can help you increase your effectiveness on LinkedIn, and see why a little effort is well worth your time.
LinkedIn drives 64% of all visits generated by social media channels to corporate websites. Are you taking advantage of this opportunity to grow your business, by allowing LinkedIn to help you drive customers to your website? You could try posting awesome information linking back to your website.
30% log in everyday! How often do they see your name?
Comment below and let me know what LinkedIn stat is your favorite!
You’re a busy financial advisor, and yet you know you need to do something, ANYTHING on LinkedIn today to move your business forward, to get a lead, earn a referral, or something to stay in front of your existing customer base and show them you’re paying attention.
You’ve got just 10 minutes to use LinkedIn. What can you do?
At least 10 things!
10 Things to Do in 10 Minutes (or less) on LinkedIn
1) Update your status with the latest news from your company’s LinkedIn company page, or company website
2) Update your status with the latest news about your favorite hobby or pastime, preferably by asking a question.
3) Request new connections with 3 of the People You May Know that show up on your home screen.
4) Change the filter on your home page from All Updates to be Profile Updates and look for people who’ve recently been promoted, had a job change, or had a work anniversary, and block time on your calendar to personally congratulate them with a phone call or a hand written note in the next week.
5) Review the People Who’ve Viewed Your Profile and reach out now, or schedule time on your calendar to contact them by e-mail or phone if they’re first level connections.
6) Review the People Who’ve Viewed Your Profile and reach out to them, or at least schedule time on your calendar to connect with them on LinkedIn if they’re second level connections.
7) Go to your LinkedIn Inbox and accept any new LinkedIn invitations, and block time on your calendar in the next week to go through these people’s networks and look for potential referral opportunities.
8) Respond to any LinkedIn emails sent to you.
9) Review the suggested Groups You May Like on the LinkedIn homepage, and join any that look like they are filled with clients or prospects.
10) Review the Companies You May Want to Follow and click on any companies you want to work with to review their recent updates to look for news you can act on like new hires/layoffs, expansion news, and anything else that may be useful.
These are just 10 things you can do in 10 minutes (or less) on LinkedIn.
Which ones are YOUR favorite? Leave a comment below – or share this article on LinkedIn – and then take the next 9 minutes to do something else useful on LinkedIn to build your business!
You know that online marketing has become a fast growing phenomenon with businesses. Now, that type of marketing has spilled over into social media, and many are taking advantage. Perhaps the biggest winner of the trend is Facebook. Thanks to an ability to start with a low budget and reach users who are on the site daily, Facebook advertising has become very popular. And it works.
Whether you are working from some corner office desks in your home or in a large corner office of a major corporation, it’s important to know about Facebook advertising. Here are the main components, laid out in some detail, so you know what to keep in mind when advertising.
According to Facebook data, “posts between 100 and 250 characters get about 60% more likes, comments and shares (and) photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively.” It’s best to keep everything visually appealing and short and sweet. Facebook users won’t stay on one page for long so it is important to grab attention.
It doesn’t cost anything to invite all of the friends on your Facebook list to “like” the business’s page. For that reason, it is a great place to start when trying to build your audience. You should be able to ask some of the friends on your list share your page with their friends, which will increase the amount of people exposed to your page, and thus, will increase how many people actually “like” you business page.
You can also invite everyone on your e-mail contacts list to like the Facebook page. Even if they are not Facebook friends of yours, they are still able to participate. It’s important to get as many people as possible to like the page, so don’t feel ashamed of exhausting all resources. Don’t beg, and don’t invite over and over again, but do invite people you know might be interested in your page.
Facebook now allows for paid advertisements to show up on news feeds for users. You can narrow down the location, age and gender of the users you want to market yourself to. From there, you can create a budget and prepay for advertising your page.
Great news: You can reach every single Facebook user in the world. Hooray! 1.1 billion people can but that is going to cost more money than imaginable. If you want to narrow it down to just a couple thousand people, though, it should only cost around $10 per day. Once people start following your page, you will have to engage the audience on a nearly daily basis.
Let’s say, for example, that you make a new post on your Facebook page. If a follower were to “like” the post, that would be the end of it. However, with promoted posts, it will show up on the user’s newsfeed that he or she did like it. Pretty cool huh?
This is how you grow beyond an organic marketing reach. There will be reports showing what percentage of traffic is coming in organically, and how much is coming in through promoted posts and advertising.
Since Facebook offers so many tools, it is simple to use. It is also proving to be a very effective method of marketing, and should certainly be worth your company’s time.
Facebook advertising presents two different advertising budget options. The first is a cost per click method, while the other is a cost per thousand impressions. It’s easy to get an enormous amount of impressions on Facebook, but getting clicks is hard. For this reason, many advertisers opt for the cost per thousand impressions method.
Pros and Cons
After having discovered some of the above facts, it’s important to make a decision based on budget. To summarize, here is a quick rundown of the Pros and Cons of Facebook advertising.
-Low costs for small market businesses
-Ease for others to spread word
-Organic word of mouth lowers cost
-Lowest cost plan doesn’t cover many people
-Many online users simply ignore promoted posts
-Can take time for ad to appear
-Facebook will suggest a higher amount no matter how much you budget