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Erika Napoletano – Rethinking Unpopular

Recently I watched an inspiring video, about rethinking unpopular. One of the biggest takeaways was a key point, illustrated by the following screen capture.

unpopular does not equal unlikeable thumb Erika Napoletano   Rethinking Unpopular

The difference Erika makes is a very interesting one:

    • Unpopular people focus on the 2 most important groups of in our lives; those who will love us no matter what – and ourselves.
    • Unlikeable people think it’s all about them.

And I am a huge fan of Erika, as she always is who she is, and never hides from it. Her confidence radiates through in all she does, and I love that quality in her, and others like her.

And Erika, like me, believes you need to be who you are, ALL THE TIME, to give people every opportunity the ability to love us – or hate us. But not to feel indifferent about us.

How can you do that?

Erika offers two simple steps in this 17 minute video:

 

    • Stop apologizing
    • Start being honest

That’s easy to understand – and it’s hard to do.

How can you incorporate those into your life’s work?

2 ways to be more comfortable with being unpopular and to incorporate them into your life’s work:

Take the 17 minutes and watch the video. Seriously. It’s that good. I’m going to watch it a few more times myself, as a reminder that it’s good to be unpopular, to polarize, and to find your true audience and true customers.

So what’s stopping you from becoming more unpopular – and more successful?

Disclaimer: Erika did not send me a free copy of this book. And she didn’t ask me to write this article. I just think she is awesome and has ideas that can resonate with you.

Small Town Rules: An interview with @BeckyMccray

becky mccray small town rules 206x250 Small Town Rules: An interview with @BeckyMccrayI just got back from my 20 year high school reunion, and I realized something: small towns rule, and the rules of small towns are applicable to businesses of all sizes. Things like great customer service, being approachable and being connected all matter – and small towns have known and done this for years. But there’s so much more to that, and so much more strategy you can implement in your business, if you learn about how small towns operate.

I’m fortunate to be friends with an expert in small town ideas, Becky McCray. Becky is the co-author (along with Barry Moltz) of the outstanding book Small Town Rules. You’re fortunate Becky’s my friend too, because she is willing to share some of the most important parts of her book in an interview I did with her a few weeks back.

Becky starts out by talking about the “human scale” which is something all businesses can do, and then goes on from there with TONS of suggestions for thinking smaller – and growing your business.

Our interview goes about 22 minutes, and it’s a lot of useful insights from Becky about the how (and the why) behind why small towns rule. I think you’ll enjoy it, and I encourage you to take some notes and learn as much as you can from Becky.

Want more from Becky McCray?

Visit her blog Small Biz Survival, follow her on Twitter, or buy her book Small Town Rules. All are stocked with many great ways to learn more about how your business can think smaller – and take advantage of the lack of scale your business has to blow the doors off your competition.

Disclosure: I receive many free books throughout the year, and occasionally a book will be relevant enough for my audience that I’ll take the time to interview the author(s). This is one of those times that I got a free book, though I have bought copies of this book for others. If you listen to the interview, you can tell that I was in no way swayed by the free book and that I truly enjoy it, and you can rest assured other interviews are done in a similarly ethical fashion. I just needed to tell you this because of the FTC guidelines. 

Audio Interview with Becky McCray (23 minutes)

Why You Shouldn’t Make Facebook Your Main Marketing Focus

not facebook 280x210 Why You Shouldn’t Make Facebook Your Main Marketing FocusA lot of people always get upset when Facebook releases changes to their social platform or get their entire privacy settings changed. Thousands of blog posts go up stating how they’re upset and how their going to end up going to another social platform to rant for the most part.

If your entire business is on one social platform such as Facebook then that’s going to be a problem for your business –  and your social media marketing campaign.

If you look at any successful business, their social media marketing plan is not primarily focused on only one social outlet. Their entire engagement is on their website or their blog.

Ask yourself this: If Facebook were to change tomorrow would you make as much money as you are right now? Would your engagement level with your customers still be the same?

Your focus should be on creating a more solid and flexible social media marketing plan that’s not primarily focused on one social outlet. I run into so many businesses that get so upset when Facebook changes just one thing that it upsets me. What I recommend from the first day of creating your business is to sit down and create a comprehensive plan that can be changed at a moment’s notice and that leverages various social outlets that will help you engage more with your customers and entice them to go to your website.

One great example of a company that is doing some wonderful things with their social media marketing plan is LifeSource Water filters. They have created a different message for their social media channels and have created a solid brand around their company. They’ve also created a great Facebook community using pictures, statuses, and questions to their community. And you can too!

The Biggest Mistake You Could Make

A great example is when the state of Illinois Governor Pat Quinn passed a bill that stopped the partnership for affiliates with Amazon. That was the largest website that affiliate marketers used to offer products for their niche sites they owned. Some marketers went from making $10k per month to just under $2k per month because all of their business and attention was coming from one website. It took this group of affiliate marketers months to get back to the income level that they were once at. They had to adopt different business strategies so if this happens again, their businesses wouldn’t have a major drop in revenue.

If you’re not Mark Zuckerberg then stop having your entire social media marketing focus on Facebook. Don’t make your entire marketing plan around Facebook advertisements and your Facebook Fanpage at all.

Instead, use your blog to educate your customers to purchase your products and services. Use your email list to build a personal relationship with your customers so that they’re used to buying from your company through emails.

Use Twitter to answer any questions your customers might have about your product and services and to engage with them in a fast paced atmosphere. Try and come to the understanding that a good company is going to leverage every social outlet that they possibly can.

Think about this: If any social outlet was to go down tomorrow how much money would you lose? How long would it take you to get those same customers back? How many social outlets are you using right now to build personal relationships? And have you created a flexible and ever-changing social media marketing plan?

If your answers tend to be leaning onto just one or two social outlets then you should know that your focus needs to take a major shift. Don’t try and become a social media superstar. Become a business that is powerful and that builds personal relationships with people through various social outlets.