David Meerman Scott is one of the most insightful people I know. He’s written several amazing books (New Rules of Marketing & PR and World Wide Rave being 2 of the most recent), given away several incredible free ebooks (Lose Control of Your Marketing and The New Rules of Viral Marketing, with more available without [...]
For the second year in a row, I contributed to the amazing Age of Conversation project. This year 237 “marketers” contributed their smarts to create one amazing book. I put “marketers” in quotation marks because some of the folks are like me, an accidental marketer (there’s a whole section dedicated to folks like us), and [...]
My good buddy Buzzoodle Ron McDaniel is having a birthday. In typical Ron McDaniel fashion, instead of asking us to get him a gift, he’s giving us a gift: He’s marked down his buzz and branding package to the VERY low price of $9…but ONLY until 12 midnight eastern time on September 23rd. For [...]
Yesterday I talked about hiring a Virtual Buzz Assistant to your staff to help you create buzz about your brand. I realize now I neglected a huge population of the folks who read my blog: the folks who are freelancers and are already great at creating buzz for others. Being the genius he is, Ron [...]
A little over 2 years ago, I was invited by Dave Lorenzo to join him at Book Expo America in Washington DC to promote his book Career Intensity. Being an adventurous guy, I agreed to go, and then realized I had never stayed in DC before, and couldn’t really afford to get my own hotel [...]
Last year I took part in the first ever Age of Conversation book project, along with 102 other amazing writers. The book was fun, and we raised some great money for Variety, a children’s charity. This year when the organizers (Drew McLellan and Gavin Heaton) put out the call for authors, 275 people agreed to [...]