A few months back, I contributed a chapter on creating a great voicemail greeting to a fantastic book called Launchpad. It was available in paperback, and from the responses I got from those who read it, they really enjoyed the book. Today, I am honored to share the book in its entirety, free for you [...]
Branding yourself can be a tough proposition, especially if you’ve been downsized and feel like the world has changed and you haven’t changed with it. What follows is my best advice for branding yourself that I offered to one of my friends recently. 0) Before you get started, you need to think about what you [...]
When people call you, what do they hear if they don’t reach you? OK, so it’s probably a voicemail or other messaging system so they can leave you a message and you can call them back. So let’s assume that’s true, and let’s focus on the message you have that people hear when they call [...]
Two Quotes: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently." – Warren Buffet "It takes 20 years to build a reputation, and five seconds of stupid behavior to ruin it. Remember: Google is (and diamonds are) forever." – Phil Gerbyshak [...]
Gary Vaynerchuck is one very interesting guy. His day job is delivering wine seminars. Some would say Gary V is the best at wine there is. I don’t watch him for that, though I’m sure he’s great at it. I know of Gary because he’s the best video blogger in the world. He’s passionate, he’s [...]
I’m rotten at self-promotion. I don’t like to too my own horn. I’m way better at tooting other people’s horns and helping them brand themselves. I said it, I feel better. So recently, my friend Naomi from Itty Biz (and one of Naomi’s friends named Havi Brooks) sends me this note about signing up for [...]