Build Buzz for Your Blog

Guest article from Chris Perry, Career Rocketeer founder.

NOTE from Phil: I got introduced to Chris when he featured me as one of the 150+ Experts on Twitter ALL Job Seekers MUST Follow. I was impressed with the time he took to create this list, and the care he took to really talk a bit about each person he profile. I quickly realized this was someone to learn from, so I asked him to write a guest post and he asked me to write one, so here goes his fantastic article.

Bloggers from across industries and areas of interest are always seeking new ways to reach greater audiences with their articles and gain increased recognition for their expertise.  Developing your reputation as a blogger often takes a lot of time, effort and patience through consistent publication of valuable content.

Because we live in an age in which we are being bombarded by more and more information on the screen, it is increasingly important to be able to convey the content of your blog in a concise and visually pleasing manner that visitors can swiftly survey and assess.  One way to generate more buzz for your blog (i.e. attract more visitors and get talked about) is to compile and publish critical information in lists.  A list appears shorter and more organized on the screen.  Furthermore, lists are easier for busy professionals to digest on-the-go.

You can create buzz-worthy lists on just about any topic that is relevant to the theme of your blog. Even when you are not specifically writing a list, you should think of ways to break down your articles into bullet points or shorter parts to make them more quickly digestible for your readers and in turn, increase the potential for them to go viral.

The following is itself a list of some ways to generate buzz for your buzz-worthy blog content:

• LinkedIn offers a number of ways to promote your blog content.  First, place a description and a link to your new article in your LinkedIn profile status.  Second, join LinkedIn groups (maximum limit is 50 groups) that are relevant to your industry or areas of interest, and,  where appropriate, submit the article link to each group’s News section.  Third, if you own or manage your own group, you can send the link out in your weekly announcement to your group members.
• Facebook is not the ideal syndication platform for your articles; however, you can also use your profile status to link friends to your article.  If you have a Facebook group or fan page for your blog or website, there you can create a link to your article for your members or fans.
• Twitter offers you the opportunity to “tweet” or broadcast a short description of your article and its link to your followers.  While you should never overtweet anything, you may choose to tweet this to your network at a couple different times of day throughout the week to provide your followers more of an opportunity to see content of interest to them.
• Business Exchange, by BusinessWeek, is a great resource for reading material that is relevant to your areas of interest.  It is also a place where you can syndicate specific articles from your own and other blogs and websites.  You can submit your article to multiple topic categories for increased readership.
• Ning networks within your areas of interest offer you forums where you can share your article content and links to your blog.
• Newsletters are great channels for the distribution of information.  If you maintain an email list of consenting newsletter recipients for your blog or website, your newsletter can be a great place for you to include a link to your article.
• MOST IMPORTANT:  If your lists or articles feature people, blogs, websites, services, organizations , books or anything associated with someone who would value such press or promotion, don’t forget to contact them by email, LinkedIn message or Twitter direct message to let them know about their coverage and politely request that they promote it to their own personal networks.  We all appreciate recognition (you wouldn’t be reading this article if you didn’t) and we are often more willing to do something to help someone else if it also helps us, too.

Chris Perry is a Gen Y Brand and Marketing Generator, a Career Search and Personal Branding Expert and the Founder of Career Rocketeer, the Career Search and Personal Branding Blog.

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