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Here I come @Actiance – Another chapter for me

Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!!

Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true.

So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing.

Enter Actiance.

I did a lot of research about them. They felt like a good company. They were small enough I could make a difference, but big enough they wouldn’t be out of money in a few months.

I flew out to San Francisco and met with the team. Everyone, from the CEO down to the administrative assistant I met, said they make a difference, every day. I’d get to work with a team again, only with a virtual team.

And I had to make sure they fit me. I was full Phil when I talked to everyone, green glasses, big smile, and strong opinions. Very direct. And we clicked. They liked me. I liked them.

Then I waited. And waited. I’d forgotten how long companies have to take to make decisions, not for decisions sake, but for all the stuff you have to do to get to final decision. Background check. 14 page application. Formal job offer. You know the drill.

About 10 days after (it felt much longer), they offered me the job. I said yes!

And I start today – when all the kids are going back to school. A new beginning for me, and for kids across the US.

Living my dreams, doing MY THINGS with a company backing me, I could NOT be more excited.


And if you’re curious, I don’t need to move from Milwaukee (though one day I might want to, and I can and keep this role), I will still be working with financial professionals to leverage social media better, I will still be doing presentations and training.

Thanks for reading and being my friend!

About Actiance

Actiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and (CRM).

Actiance is headquartered in Redwood City, California. For more information, visit or call 1-888-349-3223.

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Dr. Tammy Lenski

“When someone first mentioned Phil to me 3 years ago, she described him this way: “He’s the real deal.” Every time I’ve spoken with or seen Phil interviewing or doing a public speaking gig since, that has proven true. Then, when I felt it was time for me to do some re-branding after over 10 successful years in business, I knew I wanted the benefit of a creative, energetic and smart soul to bounce ideas off of. I knew I wanted someone who grasps branding but works in realms not just narrowly focused on branding alone. Phil came immediately to mind. The results with Phil were exceptional. He pressed my thinking where I’d asked him to (and a few well-selected place I hadn’t!), proved a superb brainstorming and idea-generating partner, and invited me to deepen my thinking about some of the brand ideas I was considering. And he did it all with high energy, a sunny demeanor, and reliable timeliness. Phil Gerbyshak is the real deal indeed.”

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Lisa Gates

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Brad Shorr

“Phil understands social media as well as or better than anyone you will find – anywhere. Besides having a full understanding of the technical and strategic aspects of using Twitter, LinkedIn, blogs, etc., in your business, Phil brings high energy and enthusiasm to every project and speaking engagement. In short, Phil can help you figure out what to do, and get you fired up about doing it!”

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