Call/Text (414)640.7445

5 Reasons to Get A Facebook Custom URL

Did you know…you can get a custom URL on Facebook. Just go to and sign up for your username before someone else does. It’s one more way to keep your brand consistent and own your name on a major service.

Why should you do this?

First, it’s easier to remember, especially if you have a hard to spell last name. Instead of saying “look me up on Facebook” you could make this a key place for your personal brand to live at.

Second, you can put it on a business card is WAY more memorable than isn’t it?

Third, don’t get stuck with, like back in the days when AOL email addresses were all the rage.

Fourth, it’s consistent. My URL on Twitter is Now I am I can remember that (and so can you) :)

Last, it’s free. It doesn’t cost you anything to register your name RIGHT NOW. Why not go do it, just on the off-chance you might want it in the future.

And one more reason:

So someone doesn’t steal your brand name – Bad form? Yep. Illegal? Probably not.

A few interesting tidbits:

Facebook doesn’t allow you to transfer your custom URL to anyone, so folks who are thinking they will be squatting on all the “good names” are out of luck.

Also, unless you have more than 1000 “fans,” you can’t get a custom URL for your fan pages.

Last but not least, if you are a big shot journalist, you didn’t have to wait in line for a custom URL, which is pretty lame, in my humble opinion, but whatever. I’m not a Facebook owner. I might have done the same thing :)

If you want to be my “Facebook friend,” you can find me at Just please tell me how you know me, and I will gladly accept your request.

23 Responses to 5 Reasons to Get A Facebook Custom URL

  • Thanks for the info!

    I got my name as the username.

    You don’t need 1,000 Fans to get your own username.

    Your Facebook account must be registered before June 9 as the only criteria.


    • Mike – Glad you got what you wanted. That’s great!

      You need 1000 fans to have your own username for a fan page. For your normal Facebook URL, you just need to have started on FB before 6/9. Happy Facebooking!

  • Hey Phil!

    I agree that it’s smart to get your username early. It’s so much easier to put in your email signature or business card, etc.

    I was eagerly watching the countdown last night to snag mine. I was hoping to just get “andrew”. No such luck. Some dude from Ireland got it. But, like you, I decided to go with consistency: aflusche. It’s my name just about everywhere.

    • “phil” is too short (gotta be 5 or more unless you’re Mike Arrington) or I’d have tried for that. Doubtful if someone else would squat “philgerb” but who knows. Glad you got “aflusche” If you ever think you’re going to want to branch out, you’re silly not to take 3 minutes to secure your name or a close variation.

  • Hi Phil .. I got my name too .. so that’s good – not sure if I shouldn’t have taken my blog name though .. positiveletters? too late!

    Thanks – Hilary Melton-Butcher
    Positive Letters

  • Question: I’m trying to get my URL for my business on Facebook. Facebook says to go to “Profile” and copy the URL. However, a business does not have a profile and, at least for me, I don’t know how to Link my business URL to emails. What can I do right to find my URL – and I don’t care if it’s vanity or not. Thanks.

  • Hilary – getting any name is better than none. Easier to share and to say.

    Brian – Not sure what you mean by “a business.” If you mean a “fan page” then you’ll be able to do that if you have over 100 folks as fans. If you have a business listing, I am not sure this is possible yet. I’ll see if I can find anything for you.

  • You do in fact need to have 100 fans on a Facebook page in order to get a custom URL – not 1,000 — but 100

  • Last month set up a “business account” on Facebook. This is very different from a personal FB page – there is no profile. Most small companies have a personal FB account to which they add a business page. This is not what we are doiong. We have registered with FB as a company.
    When working on our page, we have to be very careful not to click on “Profile” or the page will automatically convert to a personal account. We have investigated this thorougly and know this information is correct. In fact, two months prior we actually made a mistake and converted the account to a personal account. With Facebook help we had to start all over again, delete that account and set up a new one.
    We would like to get a custom URL for our company. We know other companies have done this. Lands’End’s FB page is one example. However, when we go to change the username under the Settings menu, we are asked to verify the account. What does “verifying” the account mean? Could this convert our business account into a personal one?
    So you see, we are stuck at the step prior to going to Do you have any suggestions for how we can get a custom URL?

  • Thanks so much for looking into it for us. This issue is driving me and my employer bananas!!!! We very much appreciate any help you can give us. Thanks!

  • I have a similar problem to Cristie’s one.

    I do NOT have a personal Facebook profile and don’t want to create one. I just have a page (with over 25 fans, so according to!/help/?faq=15073 I’m eligible to secure a custom URL for my page). Yet it seems I can’t do it without having a personal profile.

    I’ve read all posts on the Facebook discussion board concerning this issue (, but unfortunately going to doesn’t fix the problem for me. It redirects me to and says “To use this feature, you will need to sign up for a personal Facebook profile.”

    What’s more: being logged in to my account, I wanted to post the above on the Facebook discussion board, but after typing the captcha and clicking on “Post reply” I was redirected to my own page settings – and the reply was not posted, so it looks like I can’t even post anything there not having a personal profile. I hope somebody will know the answer to my question here.

    I will appreciate any help and tips on how I can get a custom URL for my Facebook PAGE without having a personal profile there.

  • Hi, I just learned about this discussion thread, and all I can say is – Hallelujah – its not just me! I am having the exact same issue. I have a business page (with 29 fans) and no personal page. Every time I try the “username” route to get a vanity URL, I get redirected to that aggravating “upgradeaccount.php” page! I, too, have also tried to post questions about this on the FB help site, but again was told I have to have a personal account. At first, I just didn’t really want a personal FB profile, but now its a matter of principle – I don’t like being blackmailed into making a personal profile just to get my things to work on my business page. If anyone makes any progress on this I’d love to know about it.

    In any case, thanks, at least, for the validation that I’m not a total incompetent!

  • To Mike and Cristie:
    Finally I decided to create a personal account only to get that custom URL for my page.
    It was quite useless, because for some unclear reason I had no option to do it, even though my new personal account was connected to the page I had created previously (the same e-mail address and password). Perhaps if I had created a personal profile first and then the page, it would have worked.
    Then I accidentally added myself as a fan of my page and when I wanted to remove myself from the “fans”, I got a warning that it would cause this page to be deleted, since I was the only administrator. So I only set everything to maximum privacy on my personal account (as I don’t intend to use it)…

    In the end asked a friend to create the custom URL for my page. I had to make him an administrator and after he set up the URL, I removed him from the admin position. So that’s the easiest way, if you don’t want to have a personal profile. Just ask somebody to do it for you (or if you meet, do it by yourself, when he/she is logged in). But anyway, it’s frustrating that Facebook makes it so complicated.

  • Jowita – you’re a genius! I just tried your suggestion – I made my wife an admin, then set the username for my page from her account with no problem. Interestingly, when I log into my page myself and look at the account settings, the username does not show, but it seems to work, so I guess I’m not going to quibble.

    It’s completely lame that we have to go through such machinations to get around Facebook’s lousy programming, but what are you going to do, I suppose.

    Anyway, thanks for the brilliant work-around, I’ll pass it on to the other discussion about this problem that I know of. You rock!

  • I am doing business account i am not getting like,
    but i get .
    so i want business account any help me

  • Thanks for the info! I also got my name as the user-name. Just I want to know something: As I heard that for getting my name as my username url in my fanpage, I only need 25 likes in that FanPage. Is it true? please help me out…Thanks :)

  • I’ve tried to get my business page custom url since they were first launched and am always told NOT matter what I type. It’s my company’s registered name. Very frustrating and more so, because I can’t find anyone else with that url on facebook. Any advice would be most appreciated.



Leave a Reply

Your email address will not be published. Required fields are marked *

Becoming A Networking Super Hero

Get Connected!

Free LinkedIn tips guide

What others say about Phil

Rich Hand

“Phil is a great choice if you are looking for a speaker to add value for you and your employees! He will energize you , and will customize his presentation to Make It Great! I have used him at HDI and he is a valuable contributor to our community. He can do the same for you. High energy! High Impact! Highly recommended!”

Rich Hand

tammy lenski

Dr. Tammy Lenski

“When someone first mentioned Phil to me 3 years ago, she described him this way: “He’s the real deal.” Every time I’ve spoken with or seen Phil interviewing or doing a public speaking gig since, that has proven true. Then, when I felt it was time for me to do some re-branding after over 10 successful years in business, I knew I wanted the benefit of a creative, energetic and smart soul to bounce ideas off of. I knew I wanted someone who grasps branding but works in realms not just narrowly focused on branding alone. Phil came immediately to mind. The results with Phil were exceptional. He pressed my thinking where I’d asked him to (and a few well-selected place I hadn’t!), proved a superb brainstorming and idea-generating partner, and invited me to deepen my thinking about some of the brand ideas I was considering. And he did it all with high energy, a sunny demeanor, and reliable timeliness. Phil Gerbyshak is the real deal indeed.”

Dr. Tammy Lenski

brad shorr

Brad Shorr

“Phil understands social media as well as or better than anyone you will find – anywhere. Besides having a full understanding of the technical and strategic aspects of using Twitter, LinkedIn, blogs, etc., in your business, Phil brings high energy and enthusiasm to every project and speaking engagement. In short, Phil can help you figure out what to do, and get you fired up about doing it!”

Brad Shorr


Chris Brogan

"Phil has boundless energy and optimism, channeled into the noble goal of making good connections with interesting people. He is truly tireless in his pursuit of finding great ways to share knowledge, build community, and channel relationships into action. I’d recommend Phil highly in these aspects for your future endeavors."

Chris Brogan, NY Times best-selling author and social media superstar

lisa gates

Lisa Gates

“Phil Gerbyshak is an inspired master speaker who can light a dark corner in any room on fire with his absolute love of humanity, and a deep wisdom about team building, leadership and communication. His style is witty and improvisational, and grounded by a tireless, authentic generosity.”

Lisa Gates


Sophie Klossner

“If you are looking for a speaker who brings energy, enthusiasm and direction to your group, look no further than Phil Gerbyshak. Phil will get your group on its feet with energy and looking forward to making it a great day!”

Sophie Klossner