a.k.a. How to learn from Seth Godin about titling your blog posts.
Seth Godin riffs today about “how to title stuff” and shares 3 simple ways to title stuff, like books, blog articles, and the like.
1. Pick something descriptive, generic and boring that tells you what’s exactly what’s inside.
2. Pick a more clever name that gets folks interested in more.
3. Pick a name that gets talked about.
Obviously Seth has done a great job of creating the 3rd, a name that folks talk about. Like Purple Cow. Meatball Sundae. The Big Moo. Sneezer. Idea Virus. You get the picture.
How does he do it? If I knew that, I’d be Seth Godin, only not so bald. Like you can be “kinda bald.” Whatever.
What I do know, from reading Seth’s books, his blog, watching him on video, and trying to “think more like Seth” is that it’s different for each one of us. It’s different because we all have different audiences to talk to. It’s “who” we’re talking to, not “what” we’re saying.
You know your audience. You know what they want.
Think about who is listening to your message. Think about what they are interested in. Then develop a cool new term that they can grasp hold of and talk about.
I also know that Seth would say, long term, it’s much more fun to be remarkable, than it is to be boring.
So be like Seth! Try to inject a new word into the vocabulary of our lives.
My word is Relationship Geek and I encourage you to click the link and listen to the podcast attached. Maybe it will be remarkable, maybe not.
What are you willing to try to be more interesting and have more people talk about you?
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Speaking of Seth Godin, I’m currently reading: “Permission Marketing” (A great read and very relevant to individuals in my industry looking to better their marketing efforts).
The biggest mistake we when we’re new to blogging is that we fail to step back and assess exactly who are audience is. We jump right in and expect that the world will listen very easily! So I stress again the excellent point you made:
“It’s “who” we’re talking to, not “what” we’re saying.
You know your audience. You know what they want.” — Phil G.
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Ricardo – Thanks for reminding us about that Seth book. GREAT stuff!
Glad you enjoyed my point. I think it’s the key to making it great in 2008!
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